Multimedia & Entertainment Technology (MSc)

Introduction

The Master of Science in Multimedia and Entertainment Technology (MScMET), offered by the School of Design (SD) of the Hong Kong Polytechnic University (PolyU) is a world-renowned multimedia programme that explores crossdisciplinary media applications and technologies. Students learn about the multimedia industry, creative processes for developing innovative ideas, the application of emerging technology in media, and entrepreneurial skills to successfully see a project from conception to completion. The programme offers three constantly adapting streams: Game Media; Media Design Psychology; Social, Mobile and Internet Media; and Media Art Technology. In Game Media, students learn the latest in game design techniques, whilst in Media Design Psychology, students gain insight into creative thinking and designing content. In Social, Mobile and Internet Media, students learn about how cutting edge technologies impact digital entertainment. In Media Art Technology, students will learn to explore, define, design, and apply artistic concepts into technologies, also using technologies as an artistic medium for applied design project.

The Three Pillars

The MScMET programme is comprised of three distinctive pillars. The first is the diverse faculty of world-class scholars and industry specialists who bring a wealth of local and international expertise. Students obtain first hand theoretical and applied knowledge across multiple industries. Through faculty connections, students gain opportunities for their studies and career development.

The second pillar is the programme’s commitment to supporting students in becoming balanced, forward-thinking individuals. Through engaging teaching methods, each student is guided towards becoming a creative and critical thinker, in touch with their intuition and capable of pursuing their future with confidence.

The third pillar is the fostering of an entrepreneurial mindset in students. Skills learnt throughout the programme can be applied to personal projects, professional design work, and research. Through our programme, students gain fundamental skills to conceptualise and implement their designs. Optional courses are offered for those who wish to pursue their own start-ups.

Future Success and Opportunities

The future success of students is a key focus of the MScMET programme offered by PolyU Design, which was named as one of the best design schools around the world. In addition, MScMET was founded in 2000, it is one of the longest running multimedia programmes in the world.

Aims

The programme is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project-based modules, students are encouraged to look afresh into all aspects of how media impacts our lives, ranging from technological innovation and development for human-machine interfaces to creative content design for digital entertainment. The course starts with the building blocks of human psychology, game design, and on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.

The MSc programme develops a balanced level of expertise through delivery of subjects that overview the multimedia domain from design to technology.

Upon completion of the MScMET programme, students will be able to have the following skills:

Professional / Academic Knowledge Skills
  • The ability to conceptualize, design and develop innovative multimedia products and applications
  • Understand the relationship humans have with media, from physical and psychological to social and cultural
  • Proficiency with design research methods
  • Optimally deliver designed products/concepts through a coordinated communication and implementation plan
Generic Skills for All-roundedness
  • The ability to generate planning and coordination strategies
  • The ability to create and communicate effective ideas
  • Interpersonal skills needed to collaborate with those from other disciplines
  • Creative insight and critical thinking skills for sustained future growth beyond the university

Programme structure

Study Streams

Media Design Psychology

Media Design Psychology is an interdisciplinary field that applies insights from psychology, aesthetics, art design, and communication theory to design. Design psychology studies and communicates relationships between producers, designers, and consumers in order to improve upon design processes. It examines the socio-cultural and physical environments that impact human psychology and behavior to help designers create and communicate more effective ideas. Students will learn through scientific, systematic research and be able to meet the demands of a global and diverse market.

Game Media

This stream is aimed at developing the students’ capacity to conceive of professional games and communicate their design to developers. The basic principles of game design are taught as well as the ability to identify trends so that students can differentiate, discuss and synthesize their own ideas. Students will develop their knowledge for the gaming industry, while learning how to consider psychological, social, technological and cultural factors in creating fun and playable games. They will also learn how to integrate related game theories, while recognizing the evolution of the games industry and different genres of games, multiplayer games, and the basics of game engines and prototyping tools. Students will progress in this stream to learning about the processes of computer games with emphasis on a professional context. 

Social, Mobile and Internet Media

This stream teaches entrepreneurial students the principles of social, mobile and web technology, and how to utilize these forms of media that is drastically changing the way we interact with the world and each other. As an increasingly influential area in academia and industry, students will be taught the fundamentals of utilizing web, mobile and social technologies. Topics that will be covered include design and creation of novel and practical concepts on mobile devices, social network, mobile search and browsing technology, and web-based applications with genuine product-market fit. For all three areas (mobile, social and web) students will be given the tools to create their own innovative applications for use and learn the means of development and distribution through these platforms. Students will learn to identify, manage and solve technical, organizational and design aspects related to the global digital media and web market. Students also learn how to find real world customers for their projects, and are encouraged to commercialize their school project and look for external funding of their dreams.

Media Art Technology

Recently, media art technology is developing rapidly, and it covers a wide range area. In general, art technology may be interpreted as applying multimedia technologies in creation of an artifact to enhance the content and delivery, support the succession of art and deepen audience experience. We challenge our students to combine the technical knowledge and skills with the artistry of design. Students will learn to explore, define, design, and apply artistic concepts into technologies, also using technologies as an artistic medium for applied design project.

Subject Offering

The programme consists of 36 credits, involving 6 Compulsory Subjects, 6 Elective Subjects and a Master’s Project. Six core subjects lay an important foundation, and are required:

  • SD5902 Production Processes in Multimedia and Entertainment (3 Credits)
  • SD5953 Successful Project Management (2 Credits)
  • SD5954 Innovative Multimedia Project Development I (1 Credit)
  • SD5955 Innovative Multimedia Project Development II (1 Credit)
  • SD5905 Recovering Creativity (2 Credits)
  • SD5906 Globalization in New Media Design and Technology (3 Credits)

Production Processes in Multimedia and Entertainment, Innovative Multimedia Project Development, and Successful Project Management provide the practical foundation students will need to complete their Master's Project and maximize their success in the marketplace. The remaining compulsory classes are designed to broaden their perspective, enable them to recognize and capitalize on diverse opportunities, enhance their personal creativity, and understand how to manage creative processes in ways that get the most out of their collaborations with others.
Streams Elective Subjects (3 Credits Each)

Students take two courses for each stream specialization. Electives for each stream are as follows:

Media Design Psychology

  • SD5958 Psychology of Design I
  • SD5959 Psychology of Design II

Game Media

  • SD5922 Game Design
  • SD5923 Game Development

Social, Mobile and Internet Media

  • SD5951 Emerging Multimedia Technologies for Digital Media Industry
  • SD5952 New Opportunities in Digital Media

Media Art Technology

  • SD5971 Media Art & Sciences*
  • SD5969 Transformative Technologies
Other Electives (3 Credits Each)

Electives are designed to allow students to explore additional areas of interest, or go even deeper into subjects they are interested in. They change all the time to keep up with emerging industry trends and the latest research, but may include:

  • SD5933 Sound Design and Technology
  • SD5934 Story Development
  • SD5936 Independent Study
  • SD5944 Marketing Management for Digital Entertainment
  • SD5946 Introduction to Sociable Robots
  • SD5961 Concept Art & Production Design
  • SD5963 Reinventing Traditional Businesses Using New Media & The Internet
  • SD5965 Interactive Multimedia Environments
  • SD5970 Virtual and Augmented Reality
  • SD5972 Media Technologies Research Seminar*
  • One elective offered by Master of Design or Department of Computing

Master’s Project (6 Credits)
  • SD5900/SD5901 is the capping project which concludes the programme. It is the implementation of the proposal as developed in SD5954/SD5955 Innovative Multimedia Project Development I & II.

*subject to approval

Class delivery mode & duration

Mode of Study: Full-time mode

Normal Duration: 12 months (from September to August of the following year)

Six compulsory subjects are taught over the course of the first two semesters, in conjunction with student’s choice of specialized stream(s) or other electives. During the first two semesters, students will refine and plan their Master's Project. The third semester is allocated for completing it. The project gives them the opportunity to showcase what they have learned for potential employers or lay the foundation for an enterprise of their own.

Class pattern

Daytime session: 10:30am to 1:30pm / 2:30pm to 5:30pm
Evening session: 6:30pm to 9:30pm

Specialism leaders

Anthony Kong — D.HTM, MSc, SMIEEE, MHKDA

Anthony Kong

Dr Anthony Kong is an Assistant Professor in Digital Media in the School of Design at The Hong Kong Polytechnic University. He is an academician and professional with profound knowledge and expertise in an interdisciplinary area of design, technology, and hospitality.

Dr Kong holds a bachelor’s degree in computing at University of Portsmouth, a master’s degree in design and a doctoral degree in hotel and tourism management at The Hong Kong Polytechnic University. His professional affiliations include Senior Member of Institute of Electrical and Electronics Engineers, Life Professional Member of Hong Kong Designers Association, Full Member of Hong Kong Arts Administrators Association, Full Member of Hong Kong Computer Society, Professional Member of Association for Computing Machinery, Full Member of Institute of Hospitality and Certified Hospitality Educator at American Hotel & Lodging Educational Institute. He is currently serving as an executive committee member for both Hong Kong Designers Association and IEEE Hong Kong Section Computer Society Chapter.

Prior joining School of Design, he was appointed as Associate Director, Programme Leader and Senior Lecturer at Hong Kong Design Institute, Course Director at Coventry University in Hong Kong, Programme Leader and Senior Lecturer at Caritas Institute of Higher Education and Caritas Bianchi College of Career. He has also taught at Open University of Hong Kong, Community College of City University and Hong Kong Institute of Vocational Education.

Dr Kong received design and technology awards include HKDA Global Design Award, Hong Kong ICT Award, and IEEE International Conference Best Paper Award. His works have been featured in HK-SZ Design Biennale, World Expo Shanghai, and Hong Kong International Film Festival. His research interests lie in the interdisciplinary area of Digital Media, Educational Technology, Service Design and Smart Design.

Teaching staff

Application

Entrance requirement

This programme seeks those with Bachelor’s degree or mature applicants with creative and professional experience in related fields.  Sample backgrounds might include graphics design, marketing, game development, interactive media, film, web design, application programming, and software engineering.  English is the medium of instruction, so competence in that language is required.

English Language Requirement

If you are not a native speaker of English, or your Bachelor's degree or equivalent qualification was awarded by an institution where the medium of instruction was not English, you are expected to fulfill the following minimum English language requirement for admission:

  • A Test of English as a Foreign Language (TOEFL) score of 80 or above for the Internet-based test, or a TOEFL score of 550 or above for the paper-based test; OR
  • An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

Application Period

2023/24 intake: 22 September 2022 to 30 April 2023

Information Seminar: to be announced

We consider applications on a rolling basis until places are filled. Applicants are, therefore, urged to submit application as early as possible.

A complete application includes

Preparing and Application

  • Interested applicants may obtain latest application materials via the "Study@PolyU" website.
  • Applicants should make application online through the eAdmission System and submit the following documents:

Application Documents

  • Academic transcipts and certificates (Documents that are not issued originally in English should be accompanied by certified English translations.)
  • TOEFL, IELTS or other equivalent qualifications are required for applicants who are not a native speaker of English and their Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English
  • Personal Statement (max. 2 pages; in English)
  • CV
  • Certificate of Service from Previous/Current Employer(s) (for Mature Applicants only)

Portfolio Submission

Shortlisted applicants will be invited to submit portfolio in due course. Applicants do not require sending portfolio to us by email or by mail before invitation. 

Selection Criteria

Applicants will be invited to submit portfolio via an online submission system. After selection, shortlisted applicants will be invited to an interview. We consider applications on a rolling basis until places are filled. To secure places, applicants should apply as earliest as possible before the application deadline.

  • Number of credits: 36

  • Normal Period of Study: 12 months (September to August of the following year)

  • Tuition: HK$4,830 per credit for local students (Total tuition fee for 36 credits: HK$173,880); HK$5,100 per credit for non-local students (Total tuition fee for 36 credits: HK$183,600)

Financial Aid

Continuing Education Fund

The Continuing Education Fund (CEF) subsidizes adults with learning aspirations to pursue continuing education and training courses. The following subject has been included in the list of reimbursable courses under the Continuing Education Fund. Hong Kong local residents may apply for financial support. For further information, please visit CEF official website.

  • Production Processes in Multimedia and Entertainment* (28Z059059)

Remarks*: The mother course (Master of Science in Multimedia and  Entertainment Technology) of this subject is recognised under the Qualifications Framework (QF level 6).

Government Non-Means Tested Loan Scheme

Students who have the right of abode in Hong Kong or the right to land in Hong Kong, or students who are permitted to stay in Hong Kong without restriction, or have resided or have had their home in Hong Kong continuously for three complete years before commencing their studies at PolyU (i.e. local students. This does not cover those holding student visas.), are eligible to apply for the Government Non-means tested Loan Scheme. The scheme offers interest-bearing loans to eligible students for covering tuition fees. An administrative fee and a relatively higher interest rate are charged. Applications are non-means tested, which means that there is no assessment of family's income and assets. For details of the scheme, please refer to the Government's website.

Scholarship

A number of scholarships are donated by organizations and individuals to postgraduate students. Normally, scholarships are recommended by the School Director (based on academic merit). Details can be obtained from the Student Affairs Office's website.

Miscellaneous