Young people desire to be artistic and unique. The trend transformed to pursue unique product. Handicrafts become popular. Handicrafts have their story behind and including the mood of handicraft makers. The consumers buy the handicraft products, it means that they perceived the value of it. The consumers would like to communicate with the makers during purchasing. It is just like they are homogeneous people and having a linkage between them.
Supervising Tutor:Vincie Lee