Product Development - Timeless

Timeless was initially designed by Oliver Lehtonen & Timothy Wan Tsun Yin who were students from the class of Industrial & Product Design. SDWorks spotted the potential in this project and assist throughout the product development, manufacturing, packaging and commercialisation.

The production eventually came out very nicely and caught great attention on the market. It is currently selling at DsignTime (Amsterdam) and other select shops besides Hong Kong. Batches of order with custom colors for clients' companies have been placed and sold through different channels.

 

Project objectives

  • Watches have always been an expression of the wearer's identity and fashion sense. Whether a watch tells time or date is no longer as important as how it reflects who we are. A reason to forget time and to be Timeless.