Studio Exhibition - Advertising Design

This is our BA(Hons) Advertising Design year 3 student project exhibition- "SD3841 Creative Direct Response Advertising"

Theme of the exhibition
Direct response advertising, also known as direct marketing, is a specialized branch of communication activity which creates and exploits a direct relationship between the product and the customer as an individual. This subject aims to provide students with an understanding of direct response advertising and working experience in generating ideas for direct response advertising.