Fading of Hong Kong Neon Lights's digital advertising campaign won Gold award

Congratulations to Horizon Creative Limited/Rony Kong (Digital Media, 2017) and our Associate Professor Brian Kwok’s "Fading of Hong Kong neon lights"霓虹黯色》on winning a Gold at The 2nd HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme! The award is given to the outstanding digital advertising campaign, including a photography competition, a micro movie, a music video, and a series of appealing social media posts, launched a few months ago to promote the book and the awareness of vanishing neon signs in Hong Kong.

This is the second piece of good news shared by Brian and his team within a month, following his launch of new book ‘City of Scripts – The Craftsmanship of Vernacular lettering in Hong Kong’. Bravo!

 

Let’s take a few minute break and watch the micro movie,

 

and also the award announcement (from 1:14:08)

 


Image captured from Ad x Pub 香港初創數碼廣告企業 X 出版宣傳支援計劃's facebook page.