One of the sources of air pollution is the increased carbon emission from fossil fuel industry. The problem is global and has flagged an alarm to human’s life. To increase awareness, this issue is addressed in the brief for this year’s Young Stars competition, where our Advertising Design student Cheung Chi Ho has proposed a campaign to promote the idea of Carbon Neutrality, and proudly won a Bronze!
Chi Ho’s amazing solution is titled “Petition Visualiser” – a real-time out-of-home solution that encourages petition signing by presenting the petition’s live status in a visually impactful way. It features a set of digital out-of-home posters to communicate the harm of pollution to encourage audience to participate in the petition by scanning a QR code. As the number of signing increases, the key visual will fade away in proportion to how close the petition is reaching its targeted signature numbers. By combining craft and technology, the interactive design carries an additional symbolic meaning of wiping out the pollution together, which provide incentives for the public to sign the petition.
As part of AD STARS award show, the Young Stars is an international advertising competition for college students. Works were judged by a panel of global advertising experts. Young Stars winners will have the chance to land an internship with a top global agency.
Please join us in congratulating Chi Ho on his achievement!