Rhys Jones

0 Projects


BA, University of Warwick
MSc, The Hong Kong Polytechnic University

Research Title
Videogame Spectatorship and Secondary Fandom Value

Dr Hanna Wirman (Chief Supervisor)
Dr Kenny Chow (Co-supervisor)

About the Research
This project investigates online videogame fandom and commercial practices within these fandoms and their benefit to videogame design. The main objective of the study is to map the links between videogames secondary fandom and the value flow between their fan works and the original videogame developer. Further aims are to find the ways in which these links can help improve game design, and finally to see if there are differences between secondary fandom cultural and economic value creation on various platforms. The primary research question is: 

  • What is the relationship between videogame design and value creation of secondary fandom? 
  • With the following sub-questions 
  • How can this framework help videogame designers cherish these fan contributions to improve their design? 
  • What are the effects of secondary fandom value flow on their respective fandoms?

Research Methodology and Results/ Outcomes