Man Yee LAM

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User-Centered Food Label System

Are you aware of how healthy your everyday meal is?

Do you know that a lot of seemingly delicious food often comes with the cost of harming our health?

Nutrition labels act as a trusted source of information that reminds us not to over-eat; however, it was observed that the information on these labels is oftentimes uneasy to comprehend. In view of this pain point, this project puts consumers at the heart of food labels by presenting nutritional information in a simple and light-hearted way. Coupled with a mobile app, it leads consumers to the right choice of food and, in the long term, a healthy lifestyle.

Tutor: Brian Kwok

你知道每天放進口中的食物健康嗎?

不少美食進食過量可能會影響健康。營養標籤列出了食品的成份,能提醒大眾切勿過量進食,可惜其內容繁複使他們難以理解。有見及此,作品以消費者為中心,透過簡單和有趣的手法闡釋食物標籤內容,協助他們「消化」當中的資訊,再配合個人化的應用程式,引導他們選購合適的食物。希望消費者透過這清晰的食物標籤系統,輕鬆地理解食物營養的相關資訊,從而改善自己的飲食習慣。

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