The record store 一間唱片舖
Owing to the digitalisation on music, people gradually started to neglect the value of physical music.
A physical CD offers many irreplaceable features that help the music to convey its message and concept. These features, such as visuals, booklets or prints, provide an immersive journey and experience of the five senses to the audience. Moreover, the design of a CD also represents the image of Cantopop and Hong Kong visual culture.
The record store is a curated concept store. The mission of the store is to convey the idea that the physical CD is not just music, but also a physical artefact that contains stories created by designers. The record store also provides an immersive experience to the visitor by recontextualizing the Cantopop CD in an interesting and novel manner.
Supervising Tutor: Cedric