Helene Liu

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Helene Liu joined the School of Design, the Hong Kong Polytechnic University as a PhD student in September 2015. Her research focuses on the use of Design to engineer behaviours on Social Media, with a special focus on Instagram.

Helene received her Bachelor of Arts from the University of Paris and her Master in Business & Finance from the Institut d’Etudes Politiques de Paris (Sciences Po). 

She has lived in Hong Kong since 1990 where she developped and managed a portfolio of companies in the cosmetic and fashion industries over the years.

In 2004, she founded The MasterMinds, a niche consulting company in Creative Leadership as a result of a decade-long observation that most issues that plague corporations and individuals have their source in one of the most intangible dimension of the human element: thought. For over a decade, she designed contexts and facilitated co-creative experiences leading to the emergence of new cognitive frameworks for individual and collective behaviour and corporate culture transformation.

She recently rejoined the cosmetic and fashion industry with a particular focus on the online space.

Helene also has experience as a performing artist, having appeared on stage as an amateur actress, singer and dancer for the past 20 years. As part of her on-going research on the Human mind, she is a student of the internal martial arts, yogic philosophy and practices and she completed a Master degree in Buddhist Studies from the University of Hong Kong in May 2015.

Research Title
The Design of Control: Engineering Behaviours through Design on Social Media. The Case of Instagram.

Prof. Laurent Gutierrez