Emma van der Veen

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As a strategic designer I believe that design can create value for business in numerous ways. I always design from the belief that companies sell benefits to their customers and not only tangible assets. Design is much more than only making a product look good.  It can be used to translate the benefits and company ’s assets of the product to the user.

My strength is the way I use a broad knowledge of research, management, marketing and branding and use my design skills to combine these aspects into a well-designed product which fits user’s needs as well as the brand’s image. In my opinion, that will result in a well-designed product.