Creative Director with over 20 years’ proven specialist expertise in brand communications, digital advertising, creative/art direction and strategy, information structure, applications and website design.
In the early 1990s, long before the Internet started impacting daily life, Alan was among the earliest creative professionals to understand the huge potential of digital media. After graduating in graphic design and multimedia in Australia in 1995, Alan founded a boutique digital web design agency in Sydney, quickly building a roster of blue chip clients such as AMP, Optus, IBM and BMW. In 2000, leading Asian digital consultancy, Mercatela headhunted Alan as its Partner/ Executive Creative Director to join the 300 people company. Eager to work on pan Asian/ regional accounts, Alan brought his Sydney staffs to the company with him, eventually heading up five creative teams of around 70 design professionals across Hong Kong, Taipei, Tokyo, Singapore and Kuala Lumpur. He and his colleagues subsequently won high-profile regional accounts including British Airways, Hutchison Whampoa Properties, Nikkei BP Japan and P&G Taiwan.
In September 2001, well before high-profile Hong Kong 4As agencies began setting up their own specialist digital arms, Alan co-founded KICTHEN, one of the Territory’s first digital agencies. The intervening years have seen him and his team constantly evolves and innovate digital technologies and establish new benchmarks for digital creativity.
Today, KITCHEN has evolved into a full-service agency with in-house creative, technological, social media, video & music production teams.
Over the years, KITCHEN’s work has won high praise from top clients such as Canon, Nike, Coca Cola, FWD and Durex. Along the way, the agency’s campaigns have also been recognized with over 90 local and international creative awards at prestigious festivals such as the HK4As Kam Fan, the MARKies, MOB-EX, Effie, HKMA, Cannes Lions, Yahoo! Big Chair, Times Asia Pacific, Crisital Festival and the W3 Awards…etc