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Satyakam Sharma

Satyakam Sharma was born in India, he holds a master’s degree in Industrial Design from Indian Institute of Technology Delhi (2005). He also holds a bachelor’s degree in Production Engineering from Marathwada University (2002), and a Three-Year Diploma in Mechanical Engineering from Government Polytechnic College Ajmer, India (1999). In his over nine years of experience, he worked with various leading Indian and International organizations like Centre for Design and Research - Pentair Water India, Lumium Design and Innovations and Videocon Industries. During this tenure, he led many design and innovation projects related to ‘consumer electronics’ and ‘home appliances’. He designed products for companies like Pacific Medical Inc., Shell, Electrolux, Philips, Kelvinator, Sansui, Videocon and Kenstar. He got associated with many turn-key innovation projects in design of medical devices and home appliances.

With an inclination towards research and an agenda to take the scope of ‘design’ beyond its conventional framework, Satyakam joined the School of Design in 2014 as a PhD student. He intends to investigate the application of ‘design thinking’ in encouraging sustainable behavior and actions of consumers in the context of domestic resource consumption.

Research Title
Influencing EnergySaving Behavior through Design: A Conceptual Framework to Guide Design Interventions in the Form of ‘Social Interactions’ to Encourage Energy-Saving Behavior in Domestic Sector

Supervisor
Prof. Kin Wai Michael Siu (Chief Supervisor)

About the Research
Energy consumption is increasing rapidly in domestic sector; wherein electric appliances at homes contributing significantly to this increase. Although, technological innovations have delivered more eco-efficient products, consumer’s behavior towards usage of the product also plays an important role in deciding the impact product has on environment.

The research aims to utilize the potential of ‘design thinking’ to influence a change in energy-usage behavior of the users within the domestic sector. It intends to use social interaction (multi-dimensional social feedback and gaming) as a tool for influencing behavior of a targeted group. It attempts to construct a conceptual framework for designers, for visualizing design interventions in the form of social interactive solutions. These engaging systems will target a social group to collaborate and compete through engaging activities (gaming) and social feedback. Such feedbacks will inform users how others are doing the same activity, how much they are consuming, and efforts they are taking to reduce energy consumption? Thereby, envisioning consumers in the social group to become conscious of their actions and take intentional steps to reduce energy consumption. Various interactive product service mix systems (ex: websites, social networking, information boards, games, community-based systems, persuasive systems, gadgets, mobile applications, kiosks etc.) can be developed using this framework to achieve desired behavioral changes that can drive energy usage at individual and community level. The research is based on action research methodology and is routed through field experimentation for evaluating the framework for its practicability and effectiveness.

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