1 Years alumni


Giovanni Jesue Contreras

Born in Mexico, Giovanni has built a career as Industrial Designer and Design Lecturer that spans across various countries and industries. He has practiced professionally in China, the USA and Mexico designing furniture, appliances, automobiles and communication devices for large corporations and small design consultancies. He has also taught Industrial Design at the University of Cincinnati in the US and at Raffles Design Institute in Shanghai where he was also appointed as program coordinator. He has won several academic and design awards including an iF design award in 2007 for his design in the area of consumer electronics. Giovanni earned his Bachelor’s degree in Industrial Design from the San Luis Potosi State University in the year 2000 and a Master’s Degree of Design from the University of Cincinnati in the USA in 2006. Moving back and forth from practitioner to educator in different countries and industries, gave Giovanni a good sense of how Industrial Design is practiced and taught differently. Eventually this exposure made him compare the different Education and Design Paradigms he had been exposed to. And with a natural orientation towards technology, these comparisons led him to try to identify which cases were more successful in using Design Technologies and how this affected the creative output of the organization. Following his interest in these issues, Giovanni has obtained the Hong Kong Research Grants Council’s PhD Fellowship Scheme and joined the PhD program at The Hong Kong Polytechnic University aiming to further research the use of Design Technologies as drivers of innovation in Industrial Design and Education.

Research Title
Computer-assisted Creativity in Design Education: Use of Computer Tool to Enhance Student's Creative Output 


Prof. Kin Wai Michael Siu (Chief Supervisor)

About the Research 
During the past decade, the rise of online social communities, i.e. Facebook, Myspace, Twitter, etc, provided universal and convenient platforms for people to communicate with their member groups. Such online communication platforms have become an effective and powerful mean for creative industry to present ideas and exchange information with their intended users or target groups interactively. The idea of having members in a manageable sized community involving the consumers to step forward as collaboration creates a great opportunity for creative industry to establish their businesses and to enhance their brandings.

This study focuses on the impact of the new interactive visual communication platform on design value, and the sustainability of such innovative form of ‘consumer collaboration’ in Hong Kong’s creative industry. It explores the possibility of this interactive platform being developed into a sustainable channel or a system to bring design (visual based ideas or products) to the end users of a young generation in Hong Kong.