Public Lecture: "Curious, emphatic and co-creation: Why the Dutch creative industry is so successful" by Pieter Aarts and Christine De Lille


Why is ‘Dutch Design’ so renowned and successful? And what makes it an excellent sample of how brands, companies and the public-sector use creativity, design, designers and design tools to become and stay competitive? How do they manage to develop products and services that are relevant for the end users?

This lecture presents you an actual overview of ‘Dutch Design’.

Expect insights, best practices, award winning business cases, research projects and more… Learn how research and education, designers and clients are cooperating so effectively in the Netherlands!

About the Speakers

Pieter Aarts, MDM
UX and Digital Strategist, ContentKings

Pieter Aarts

Trained as designer (Design Academy), holds a MBA in Design Management. Board member of DMN (Design Management Network NL), member of the jury of Dutch Design Awards, NICE Awards and DME Awards. Experienced publicist, speaker, moderator and leader of workshops regarding innovation and design thinking.

Christine De Lille, PhD, MSc
Assistant Professor, TU Delft, Faculty of Industrial Design Engineering

Christina De Lille

Trained as industrial designer (TU Delft IDE), holds a PhD. Board member of DMN (Design Management Network NL), reviewer and organizer of design conferences, researcher (CRISP: Creative Industry Scientific Program), project leader of the research program of TU Delft IDE and KLM Royal Dutch Airlines.