MDes Speakers Week: Cathy Huang & Rudy Wimmer

** For MDes Students Only **

Cathy Huang
Rudy Wimmer

Shanghai based CBi provides their clients with research-based cultural and consumer insights, better connecting them with the trends and behaviors that influence their target audiences.
CBi has expertise in how best to position brands, products and services for the Chinese Market. They identify, analyze and compile data concerning actual consumer desires and needs and then provide guidance on the best use of these meaningful insights to impact strategic directions. CBi has developed a powerful yet practical training method by providing collaborative training workshops, which focuses on developing organizations one step at a time.