EMIL Forum: Building the Ultimate Brand - You

Mastering effective personal branding will not only add value to the corporations and enhance their market appeal but will also allow the individuals to live a more fulfilling personal life and to achieve a more promising career. In this Forum, Prof. Royce Yuen will share with the audience the key principles of personal branding and will illustrate the concepts by reviewing some real cases from local and overseas.  Mr. Eric Tarchoune, our current EMIL student, will share his experience on how Executive Master in Innovation Leadership (EMIL) programme has helped to unleash the potential both for himself and his company.