Public Lecture: "Design 3.0: What should we teach, research, and practice for future design?" by Kun-Pyo Lee


Over last one and half centuries, there have been several stages of design paradigms changes, namely from Design 0.0 (crafting), Design 1.0(drawing) to Design 2.0 (Human-centered design). Each design paradigm has been substituted by new design paradigm with new types of designers’ core competencies, education and research. The speech reviews the historical developments of past design paradigms along with three components of discipline, practice, education, and theory. I argue that Design 2.0 of Human-centered design is now facing many new challenges and is in the fate of being substituted by new design paradigm of Design 3.0, Design for Empowering People. The speech speculates the list of core characteristics of Design 3.0 and introduces some trials made in the department of Industrial Design at KAIST. As Patrick Whiney said in the rim of emerging information environment “If we do not, others will. Our alternative is our own obsolescence. Industrial designers and graphic designers, in particular, could soon be remembered with the same affectionate nostalgia as blacksmiths and linotype men.

About the Speaker

Kun-Pyo Lee, PhD
Professor, KAIST Department of Industrial Design

Kun-pyo Lee

A Professor in the Department of Industrial Design at KAIST, in Korea, Director of the Human Centered Interaction Design Lab, and President of the International Association of Societies of Design Research. Dr Kun-Pyo Lee is a former Executive Vice President and Head of the Corporate Design Center of LG Electronics. Lee studied design in Korea, the United States and Japan, with his research interests including user experience design, human centered design, design methodology, and open design with crowds. Lee has published over 350 articles, papers, and books in Korea and abroad, and has been a keynote speaker and lecturer at over 150 conferences and institutions globally.