Design for Silver Age: Co-Creation Design Workshop
銀齡設計 創意學堂 ： 把握機會和長者一起設計銀齢產品
With soaring ageing population in HK, a huge market full of potential (known as the "Silver Age Products") emerged. This high consumption market yet only provides physiological products such as hearing aids, body stretching supplies, instead of an all-rounded smart product line to meet the increasingly diverse demand.
Moreover, elderly are like everybody else, they have needs for food, transportation, clothing and living. They have good taste and want high quality, durable yet affordable products nowadays; they want to keep up with the trend as well. However, local designers only stay on more conventional adults and kids markets.
Therefore, we kindly invite designers and silver age users to co-create innovative products for this growing market in a 4-day workshop held from September 13, 27, 28 and October 11 2014 from idea generation to prototyping. Dr. Clifford Choy, experienced design educator and Ms. Agatha Tsang, experienced design consultant will lead the workshop. The workshop is presented by the Hong Kong Polytechnic University’s Jockey Club Design Institute for Social Innovation (J.C.DISI), the Senior Citizen Home Safety Association, the Institute of Active Ageing, School of Design, Interaction Design Lecturer - Dr. Clifford Choy and Industrial Design Consultant - Ms. Agatha Tsang.
隨着香港人口不斷老化，擁有龐大潛力的長者產品市場（又稱為「銀齡產品」）由然誕生。這個充滿消費力的市場卻只停留在助聽器、肢體伸展用品的生理層面上，而沒有一套足以滿足生活各方面需求的智能產品線供長者選擇。
再者，今時今日的長者同樣會對生活有高品味、對產品有高要求，更要活得夠「潮」。只是香港較少設計師發現並嘗試踏出舊有成人和兒童市場。其實長者和我們每一個人一樣也有衣食住行的需求。
有見及此，我們誠邀一班設計師與長者用家互動，在2014年9月13、27、28及10月11日於香港理工大學，展開為期四天的共創設計工作坊。由經驗豐富的蔡詩贊博士和曾珮琳顧問一同主持並分享獨到設計眼光的共創設計工作坊，由設計意念發展到研發產品，發揮創意以解決長者在家的日常生活需求。是次活動是由理大賽馬會社會創新設計院、長者安居協會、活齡學院、理大設計學院和互動設計講師蔡詩贊博士及產品設計顧問曾珮琳女士合作，我們希冀優秀實用的設計會更進一步地打開銀齡市場。