Public Lecture - The Past 100 Years of the Future: User-Experience Design in Science-Fiction Movies and Television

Aaron Marcus reviews the last century of movies and some television shows. He analyzes their views about user experience, human-computer interaction, user-interface design, and information-visualization. Film and TV directors are both very creative as well as seemingly completely ignorant of user-centered design. He discusses some of the high points and low points of some of the best-known blockbusters like Star Wars, 2001, and Avatar, as well as lesser known films from India, China, and Japan, to introduce cross-cultural issues.

This lecture is based on the invited keynote lecture for Mensch und Komputer, Technical Univeristy of Chemnitz, Germany, 12 September 2011 ( Mr. Marcus has presented this lecture as a tutorial at APCHI 2012, Matsue, Japan, and at User Friendly 2012, Beijing, China, and also recently published a free, downloadable ebook of the same name, available at his company's Website:

About Aaron Marcus

Mr. Aaron Marcus, President, Aaron Marcus and Associates, Inc. (AM+A), graduated in physics from Princeton and graphic design from Yale. In 1967, he became the world's first graphic designer to use computers. In the 1970s he programmed a desktop-publishing application for the Picturephone (tm) at AT&T Bell Labs, programmed virtual reality spaces while teaching at Princeton, and directed an international team of visual communicators as Research Fellow at the East-West Center, Honolulu. In the 1980s he became a Staff Scientist at Lawrence Berkeley Laboratory, founded AM+A, and was a Co-Principal Investigator of a research project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA). He was the keynote speaker for ACM/SIGGRAPH 1980, the chair of the opening plenary panel for ACM/SIGCHI 1999, and the closing keynote plenary speaker for the Usability Professional's Association's UPA 2005 conference. He also gave a keynote speech on UX in Science-Fiction Movies and Television at the UXPA/China/UserFriendly 2012 conference.

In 1992, the National Computer Graphics Association's awarded him for his contributions to industry. In 2007, the AIGA named him a Fellow for his cross-cultural design work. In 2008, ACM's CHI Academy elected him a member, the first-ever graphic designer. In 2011, ACM named him a Distinguished Engineer. He is Editor-in-Chief Emeritus of User Experience, an Editor of Information Design Journal, and an Editorial Board member of Visible Language, Universal Access Journal, and the International Journal of Human-Computer Interaction. He is a Visiting Professor of the IIT Institute of Design, Chicago, and a Master of the DTMA, Beijing/Shanghai. He is also an Advisor to the Dragon Design Foundation, Beijing.

Mr. Marcus has published 350 articles, ten books, and chapters/case studies in five professional handbooks. In 2011, the International Institute of Information Design, Vienna, Austria, awarded three design awards for AM+A's mobile application designs built around sustainability, healthcare, and wealth management, which all combine persuasion design with information design to change behavior.

Mr. Marcus is currently a Professor in the new De Tau Masters Academy and heads its Center for User-Experience Innovation in Shanghai. He is also an International Advisor to the Dragon Design Foundation, Beijing.


Limited seats. First-come-first-served.