This lecture is open for staff and students from PolyU School of Design and Department of Computing only. Registration required.
Today there is broad capability across the world to make increasingly powerful products and services and to make them ever faster. The new business challenge is to know what to make, and how to suit these offerings well to people’s lives. It is not surprisingly that human-centered designers are thriving, and that design thinking is gaining wide acceptance in business. It is equally unsurprising that professionals from other disciplines are flocking to design, augmenting their business or engineering backgrounds with design skills, and embarking on exciting design careers. This begs the question -- if everyone else is trying to become a designer, what do trained designers do? What will successful twenty-first century design careers look like?
About Surya Vanka
Surya Vanka is a designer, corporate leader, educator and author who has worked at the leading edge of designing physical and digital experiences for over twenty-five years. He has broad industry experience including most recently as director of user experience at Microsoft. Surya was a tenured professor of design at the University of Illinois at Urbana-Champaign and a fellow at the prestigious Center for Advanced Study. He is the author of two books on design, several publications, and has taught design in more than 20 countries. He is the winner of two Microsoft Engineering Best Practice Awards, a Microsoft Achievement Award, Accessibility Achievement Award, World Brand Congress Leadership Award and several industry recognitions. Surya serves on the advisory board of the Design Management Institute, frequently keynotes prestigious conferences and has won top speaker spot three times. Surya’s work has appeared in numerous venues, including Form, I.D., Design Council, WIRED, Interactions, the BBC and National Public Radio. He regularly teaches courses on interaction design, user experience, product development and strategic innovation around the world. Surya was selected to chair the 50th Anniversary Conference of Industrial Designers Society of America (IDSA) in August 2015 in Seattle. The theme of the conference “The Future of the Future: The Next 50 Years,” with the bold ambition to convene 800 designers from around the world to spark the reinvention of design for 21st century.