Cooperative Project - Stewards Pooi Kei Primary School

30th Anniversary Celebratory Designs for Stewards Pooi Kei Primary School

Stewards Pooi Kei Primary School plans to celebrate its 30th anniversary with an Open Day and other consecutive events during which visitors will experience the School’s campus facilities and partake in activities. The anniversary event will also aim to attract potential students, in addition to celebrating the School’s achievements with current students, parents, teachers, alumni and supporters. Students were tasked to identify designs for the anniversary event based on the School’s motto and theme of ‘Faith, Hope, Love and Honesty’.

After conducting a detailed tour of the School and reflecting on the School’s teaching values, the student team identified ‘Happiness’ and ’Creativity’ as the keywords for this project. The students then designed a logo with playful and energetic elements and which used colours to represent the School’s four core values – faith, hope, love and honesty. The students then generated a pattern design from the logo that can be used in various applications, thus creating a unified theme.


Various souvenirs were also designed to target different audiences, such as primary school students, teachers and guests. These designs include a drawstring bag, tote bag, tee shirt, tea set, invitation card and stationery.


Decorations were also designed for the Open Day events. The students proposed to decorate the classroom corridors and stage with the new pattern design, and the patterns were incorporated in a sponge stamp set so teachers and students will be able to participate in the actual decorating process. The students also proposed holding a workshop to let all guests and participants take part in decorating the School for this memorable event with the same patterned sponge stamp set and paints. Other decoration designs include a photo booth, an entrance balloon arch and an outstanding award wall.


The logo and pattern design, souvenirs and Open Day decoration design proposals were licensed to Stewards Pooi Kei Primary School for their 30th anniversary event in 2020.

Participating students include —

Advertising Design Year 4 students

CHAN Kei Tung, KWOK Chi Yeung, MAK Yu Yung and NG Sze Long Rachel

Communication Design Year 4 students

HO Sin Yu, KIM Se Yoon, NG Mau Ying, YU Shuk Man and YU Wing Ching

Environment & Interior Design Year 4 students

CHAN Yat Hei and KOO Wing Ni

Social Design Year 4 students

CHAN Ching Kwan and CHEUNG Chun Yin

Project Tutor —

Roberto Vilchis Echeverri, Instructor
School of Design, The Hong Kong Polytechnic University

Work-integrated Education in PolyU brings students together with real-world clients both inside and outside the classroom. Students’ fresh ideas, energy and passion lead to exciting opportunities for clients and collaborators. 
The Cooperative Project is undertaken as a compulsory subject in the first semester of students’ final year of study. Collaborators ranging from commercial enterprises to government departments and non-profit organisations work together with tutors to come up with design briefs that meet the needs of their target audiences.