Cooperative Project - Junior Police Call

Permanent Activity Centre and Integrated Youth Training Camp at Pat Heung

The Junior Police Call Scheme (JPC) was launched in 1974 by the former Chief Superintendent of Police, Public Relations Branch, and has become one of the largest youth organisations in the world with strong ties to the police.

In August 2017, a Junior Police Call Permanent Activity Centre and Integrated Youth Training Camp was established in Pat Heung, Yuen Long. With the opening of the Permanent Activity Centre in 2019, the JPC commissioned students to work on rebranding schemes, multimedia publications and campaign proposals, social events promotions, campsite programme development, an exhibition design, and interior and landscape designs for the new campsite.

Over the course of nine weeks, the student team worked on the design and execution of three events in preparation for the opening of the Permanent Activity Centre in 2019 – namely an obstacle course, a history wall exhibition and an art-jamming event; a rebranding design proposal for the JPC and the Centre in Pat Heung. 

Students developed ‘PHRace’, an annual obstacle course race filled with assault-course infused challenges and open to participation by the public and organisations. The first annual PHRace will be held in 2019 when the Activity Centre opens, and will serve as a pioneer activity after the rebranding of the JPC. Besides the logo design and the overall theme of the PHRace, the students designed the contents of a racer pack, such as maps, postcards, T-shirts and towels; a gift bag and certificates, awards and medals; and the overall execution and obstacle stages of the PHRace.

A history wall with infographics and interactive elements was proposed as part of the exhibition in the Activity Centre, to showcase the changes in the Police Force over the past 45 years and beyond. The students also proposed an art-jamming event and an installation on site at the Activity Centre’s open day, involving both the public and Police Force members to symbolise the bonding and building up of Hong Kong.

The design concept, design applications and obstacle course concept of the PHRace were licensed to the Junior Police Call Scheme as part of its Open Day activities in 2019.

Participating students include —

Advertising Design Year 4 students

CHEUNG Hoi Yeung and LEE Hiu Wing Theresa

Communication Design Year 4 students

CHAN Hin Yung and POON Ching Chloe

Environment and Interior Design Year 4 students

CHAN Ka Cheong, CHEN Shuning, CHO Man Yiu, LAW Tsz Ho, LO Tsun, SHIU Wai Yi, YEUNG Sum Yi Sammy, YU Chun Lok and YU Pui Man

Social Design Year 4 students

LAM Tsz Ching and NG Cho Kiu

Project Tutor —

Michael Chan, Senior Teaching Fellow
School of Design, The Hong Kong Polytechnic University

Work-integrated Education in PolyU brings students together with real-world clients both inside and outside the classroom. Students’ fresh ideas, energy and passion lead to exciting opportunities for clients and collaborators. 
The Cooperative Project is undertaken as a compulsory subject in the first semester of students’ final year of study. Collaborators ranging from commercial enterprises to government departments and non-profit organisations work together with tutors to come up with design briefs that meet the needs of their target audiences.