SD+ is a knowledge transfer unit of the School of Design of The Hong Kong Polytechnic University, offering professional design-related consultancy services and contract research to the industry. The experts from our 8 design labs eagerly transform innovations and research breakthroughs into real-world industry solutions and social innovaxtions. Leveraging on our academic strength, research expertise, and global network, we take our ideas and inventions from lab to life. We drive commercialisation by helping businesses and industries enhance their products and improve operational performance. 


To be the premier applied research and design centre in the region. Fostering productive interchange between cutting-edge design research at PolyU and best practices from industry partners. 


To help government, industry, and civil society organizations make use of the best of PolyU research and design consultancy to improve the lives of people in the region and beyond. Fostering knowledge transfer, design service, and incubation of new startups that have a positive impact on the region.


Prof Tak LEE

Janet HUI