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Program Title:
Bachelor of Arts (Honors) in Digital Media (top up degree)
Program Aims
The program aims to produce people who will become prime movers in the digital media industry by becoming people with ideas for content creation. It is designed to train people to be idea driven, to be entrepreneurial with their creation, to properly gauge the balance between risks and potentials and to creatively and successfully lead the production process.
Program Characteristics
The program takes the view that content is king and it is idea that drives technology. Technical skills are taught as tools in order to speak the language in which ideas are of prime importance. The areas this program will address are: idea development, creative thinking, technical knowledge, contextual knowledge, syntax of the medium, experimentation and risks management, market potential and market strategy and basic legal parameters.
Professional Recognition
Graduates may apply for membership in professional bodies such as:
- Hong Kong Designers Association
- The Chartered Society of Designers, UK
- Association for Computing Machinery SIGGRAPH (Special Interest Group on Computer Graphics and Interactive Techniques)
Career Prospects
Intellectual property is a significant source of growth in any first world country's economy. The prospect of building a career within the digital media industry is without limits. This program has in mind to equip students with the drive, passion, skills, creativity and know-how required for them to be successful in the industry. It is designed for those who desire to be in a commanding position as their career objective.
| Program Code: |
73032 |
| Mode of Study: |
Full-time |
| Normal Duration: |
2 years |
| Total Credits: |
60 |
| Fund Type: |
Government-funded |
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