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| This specialism seeks to locate design strategically in the context of business and technology by exploring best practices as shown in case studies, human-centred explorations to identify previously unrecognized user needs and desires, comparative analyzes of business opportunities, successes, and failures, analyses of branding strategies, and with particular attention to the local context of transforming original equipment manufacture (OEM) to original design manufacture (ODM), and finally to own brand management (OBM). The specialism is applicable to both business and nonprofit organizations and extends across local and global issues. |
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