Common Core Subjects (compulsory) (4 credits)

SD5400 Vision and Change (1 credit)
SD5018 Research and Analysis for Design (3 credits)

Specialism Core Subjects (compulsory) (12 credits)

Theory/Method Subjects

SD5001 Innovation Tools for Strategic Design (3 credits)
SD5002 Design and Culture: Cultural Identity and Authorship (3 credits)
SD5102 Design and Value Creation (3 credits)
SD5302 A Proposition for Design - Vision and Opportunity (3 credits)

Supporting Electives (selection of at least 2) (6 credits)

SD5202 Innovative Products and Services Development (3 credits)
SD5011 User Oriented Design: Theories, Methods and Applications (3 credits)
SD5012 Future Contexts for Design (3 credits)
SD5103 Brand Experience Design for the PRC (3 credits)
SD5113 Strategies for Sustainable Product-Service Systems (3 credits)

Electives (9 credits)

SD5014 Consumer as Producer: Critical Trends in Product Development and Consumer Culture (3 credits)
SD5015 Globalization and Design (3 credits)
SD5017 Ergonomics (3 credits)
SD5019 Design Criticism and Visual Arguments (3 credits)
SD5021 Chinese Traditions and the 21st Century (3 credits)
SD5112 Strategic Design: Regional Case Studies (3 credits)
SD5201 Collaborative Design and Technology (3 credits)
SD5214 New wave Technologies and Design (3 credits)
AF5340 Finance and Accounting for Design Business (3 credits)
MM5761 Marketing Management (3 credits)

Electives offered by other specialisms:
SD5502 Information Architecture & Visualization (2 credits)
SD5507 Graduate Seminar I: Theories in Interaction Design (2 credits)
SD5508 Graduate Seminar II: Human Computer Interaction (2 credits)
SD5509 Prototyping and Scripting (3 credits)