BA (Hons) in Design

Program Title:
Bachelor of Arts (Hons) in Design

Career Prospects:
Graduates will be able to use design to help sustain a competitive economy and improve the world in which we live. They will have a wide choice of careers as a designer in the mainstream design industries or in alternative professional activities, because we will extend their competencies in design thinking to media, company management, design forecasting and social and economic planning. For discipline-specific career prospects, please refer to the appropriate sub-sections.

Professional Recognition:
Graduates are eligible for Diploma Membership of the Chartered Society of Designers, UK.

Aims:
This program is for students who want to experiment with new concepts and change old perceptions with a creative mind. The program prepares them to be innovative problem-solvers and independent thinkers, and equips them with the intellectual, technical and managerial skills of professional designer who can invent new futures.

Characteristics:
We provide a variety of learning environments for developing specific design competencies and general transferable skills in Advertising, Environment & Interior, Industrial & Product, and Visual Communication. Students will have the flexibility to choose their learning pathway. We emphasize interdisciplinary thinking and teamwork.
We encourage creative thinking, independent learning, experimentation and questioning of the status quo. We want students to take risks and break rules. The program also offers collaborative projects with other leading design schools around the world. We have a close relationship with the design industry and offer work-integrated projects with client input.
Summer industrial placement and overseas study visits are offered through Elective Subjects. A student exchange program with selected overseas institutions is available.
This program (Advertising Design and Environment and Interior Design) offers options of study pathways that lead to double degrees
 

 
JUPAS Program Code: 3569
Mode of Study:
(Government-funded)
Full-time
Normal Duration:  3 years
Credits Required for Graduation:  96
Program Leader:

Prof Yanta Lam
MPhil (UK), AdvCert ID (Germany), HDD (HK) FCSD (UK), BEDA (Europe), FHKDA (HK)
 

 
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