INTERNATIONAL ASSOCIATION OF SOCIETIES OF DESIGN RESEARCH 2007
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Keynote Speakers

Keynote Speakers

 

Larry Leifer

Larry Leifer, a Stanford design professor, is the only person on the d.school team with five or more d.school lives. For example, his experience in bioengineering at Stanford, NASA, and ETH-Zurich is embodied in today’s Medical Device Design program; while conceiving and implementing the engagement with Stanford-VA Rehabilitation Engineering is now the Biomechanics and Bioengineering programs. As it became clear that the “Renaissance-Man” of the 21st century would be a diverse “Renaissance-Team,” the Center for Design Research was born to think about design-thinking. Seeing that design performance is mediated by learning performance, his experience with the Stanford Center for Innovations in Learning reinforced his focus on design-thinking, its space, technology, and enhancement of human creativity.

The Leifer's Keynote is entitled:
Collaboration or Coordination: the difference between doing and trying
Stanford’s graduate curriculum for “Team-Based Design Innovation with Corporate Partners” is a test bed for mixed methods design-thinking research. Recent projects, research findings, and curriculum re-design scenarios are telling indications of the scope and magnitude of global pan-disciplinary collaboration.

 

 

 

Henry Steiner

Henry Steiner, called “the father of Hong Kong design,” heads Steiner&Co., one of the world’s leading design firms focused on branding and identity for international corporate clients. A resident of Hong Kong since 1961, Next magazine cited Henry as among the 100 people most influential in Hong Kong’s history. One of Icograda’s Masters of the 20th Century, he is a past president of Alliance Graphique Internationale. Educated under Paul Rand at Yale, and at the Sorbonne on a Fulbright Fellowship, he is author of Cross-Cultural Design: Communicating in the Global Marketplace (1995) and Henry Steiner: Design Life (1999, in Chinese). Several series of banknotes for Hong Kong as well as coins for Singapore are among his many accomplishments. 

The Steiner's Keynote is entitled:
FusionCrash
Cultural differences ignite conflict. Design articulates the disparity and fosters understanding. Cross-Cultural Design: Communicating in the Global Marketplace was the first book to recognize those designers working in cultures other than their own. This presentation will review and update that book’s findings in the light of subsequent development.

 

 

 

Surya Vanka

Surya Vanka is a nine-year veteran of Microsoft where he oversees engineering standards to create products that provide customers with a high-quality user experience. He is responsible for ensuring the 600 design and user experience professionals spread across Microsoft remain at the cutting edge of research and design innovation, and that user needs rather than technology remain at the center of the company’s development process. A former professor of design (University of Illinois at Urbana-Champaign) and a Fellow at the prestigious Center for Advanced Study, he is also an author, award-winner, and commentator in various media.

The Vanka's Keynote is entitled:
Seeing the World through Our Users’ Eyes
Software products used by several hundred millions of users dispersed across hundreds of countries represent enormous scale and diversity. Is it impossible to capture a detailed and descriptive view of these users’ lives, and to empathize with and analyze their experiences? On the contrary, we are at an exciting tipping point in user understanding; we can see users’ behaviors, intents, successes, and emotional reactions in a truly scalable and interconnected way—see the world through users’ eyes in ways previously unimaginable.

 

 

 

Kun-Pyo Lee

Kun-Pyo Lee is professor and head of the department of Industrial Design at Korea Advanced Institute of Science and Technology, where he is also director of the Human-Centered Interaction Design Lab. His major areas of research interest include design methodology, human-centered design, and cultural user-interface design. In additional to teaching and research, he consults on design planning and interface for Samsung Electronics and LG Electronics. He has served the design research community in various capacities as officer, advisory board member, and editor for various research organizations and journals. A prolific writer with fifty papers to his credit, he has presented one hundred and fifty papers in design conferences.

The Lee's Keynote is entitled:
Culture-centered Interaction Design
The focus of interaction design has shifted from ‘making it easier to use artifacts’ to ‘making the user experience richer.’ Now interactivity runs deep into the context of daily life, where different users’ conceptualize interaction differently with different expectations, and culture becomes a strong determinant for ways of interacting with the artifact. Yet the latency of culture requires that methods for interaction design be far more different than the conventional, leading us to tools and case studies from a cultural perspective.

 

 

 

Steven Kyffin

Steven Kyffin (Master of Design, Industrial Design, Royal College of Art London) is Senior Global Director of Design Research and Innovation at Philips Design in the Netherlands. In this function he is responsible for the program of Design Research in Philips Electronics world-wide. He’s is a member of the Philips Design Global Management Team and works out of the CEO’s office within the Global HQ in Eindhoven. He also heads up Philips Design’s European Commission Research Relations program, sits of the newly formed Co-ordinating Group of the European based ‘Convivio’ research community and leads the Philips Design University Relations Program.

 

 

 

 

 

 

Kees Dorst

Kees Dorst is a professor of design at the University of Technology, Sydney and a senior researcher in design at Eindhoven University of Technology. He also teaches design methods in the Design Academy Eindhoven and at various management institutes in The Netherlands. Trained as an Industrial Design Engineer at Delft University of Technology and with a penchant for philosophy developed at the Erasmus University in Rotterdam, he has studied the ways in which designers work, in addition to being a designer and researcher himself. He has published numerous articles and four books, most recently Understanding Design – 175 reflections on being a designer (2006).

The Dorst's keynote speech is entitled:
Patterns and Methods in Design

The complex set of activities that we call ‘design’ might seem incoherent and rather hit-and-miss at first sight. Yet designers do pursue very clear lines of inquiry within their design projects, processes and practices. A model of design expertise will be used to articulate some of the key patterns and methods that underlie professional design.

 

 

 

 
 
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