Product Design (BA)

Brief programme outline

Programme Code JS3569 (73416)  BA(Hons) Scheme in Design                 
Stream Code 73416 – PRD (Year 1 Admission)
                       73416 – SYP (Senior Year Admission)
Mode of Study Full Time
Number of Credits 124 (4-year Curriculum)
                                 63 (Senior year Curriculum)
Normal Period of Study 4 years (4-year Curriculum)
                                         2 years (Senior year Curriculum)
Tuition Local Student: HK$42,100 per academic year / International and Chinese Mainland Students: HK$120,000 per academic year

Aims and objectives

The programme is to prepare students for a professional career in the design and development of products and product related services. They will learn to identify and solve the problems of product design innovatively and systematically with sensitivity to humanistic, environmental and social concerns. It will equip learners with knowledge in fundamental design skills, general knowledge in academic literacy and a fundamental understanding of business.

The objective of this programme is to enable learners to devise products and services based on user-oriented research, markets analysis, technology opportunities, ergonomic criteria, engineering knowledge, business awareness, cultural appreciation and social responsibility to meet the emerging needs of both the market and society of Hong Kong, the rapid evolving Pearl River Delta region and throughout Asia.

Characteristics

Is Product Design for you?

You have a passion for creating new products and items.

You have a good sense of proportion, colour and composition, and good visualisation skill.

You are a creative and independent thinker, but also have the ability to work with others in a team.

You are willing to develop a wide range of knowledge and skills such as different materials, prototyping and model making process, computer aided design, production methods, and design business.

You are openminded, flexible and adaptable.

You have a good communication skill in English.

Programme structure

Students of the 4-years programme are required to complete a total of 124 credits in order to graduate; including 30 credits earned from General University Requirements subjects, 20 from Common Compulsory Subjects, and 74 from Discipline-Specific and Elective Subjects.

Senior year students are required to complete a total of 63 credits in order to graduate; including 9 credits earned from General University Requirements subjects, 12 from Common Compulsory Subjects, and 42 from Discipline-Specific and Elective Subjects.

4 Year Curriculum

Senior Year Curriculum

General University Requirement

30 (Credits)

9 (Credits)

Freshman Seminar

 

Leadership & Intra-personal Development

 

Service-learning

Language and Communication Requirements (LCR)*

 

Cluster-Area Requirements (CAR)

 

 

 

Common Compulsory Subjects

20 (Credits)

12 (Credits)

Communication Basics for Designers

 

Visual Culture 1

 

Design History 1

 

Introduction to Design Theories and Culture

Internship

Cooperative Project

 

 

 

Discipline-specific Compulsory Subjects

59 (Credits)

30 (Credits)

2D Communications 1 - Fundamentals

 

3D Communications 1 - Fundamentals

 

Development of Form and Space

 

2D Communications 2 - Sketch

 

3D Communications 2 - Mockup

 

Introduction to Computer

 

Studio 1 - Process and Brand

 

Computer 1 - Solid Modeling and Rendering

Technology 1 - Structure

 

Design Research - Product Design

 

Studio 2 – Form and Function

 

Computer 2 – Rapid Prototyping

 

Technology 2 – Materials and Processes

 

Studio 3 – Human Scale

Technology 3 - Ergonomics

Studio 4 – Entrepreneurship

Technology 4 – Interface Design

Design History 2 – Product Design

Professional Communication in Chinese for Design Studies

Professional Practice – Product Design

Capstone Project 1 – Product Design

Capstone Project 2 – Product Design

Portfolio Review – Product Design

Elective Subjects (Product Design elective +Elective from Product Design or other disciplines)

9 + 6 (Credits)

9 + 3 (Credits)

Soft Goods

 

 

Houseware

 

 

Footwear Design

 

 

Fashion Accessories

 

 

Public Facility and Street Furniture Design

 

 

Toy Design

 

 

Asia Study Trip (I&P)

 

 

Europe/Asia Study Trip (I&P)

 

 

Furniture Design

 

 

Special Industrial Design Project

 

 

Inclusive and Universal Design

 

 

Personal Transport

 

 

Product Identity and Product Branding

 

 

Sustainable Product Design

 

 

Interactive Play

 

 

 ✓ Compulsory Subjects

*Senior Year Students who fail to meet the equivalent standard of the Undergraduate Degree LCR will be required to take up to 9 credits of degree LCR subjects.

Career prospects

Students can pursue various choices of careers upon graduation. They will be industrial / product designers, product stylists, concept innovators, design managers, entrepreneurs, designers for product manufacturers and trading companies or employed by product design consultancies.

Discipline leader

Benny Leong — Assistant Professor, MDes(RCA), MHKDA, IIDSA, FIDSHK

Benny Leong

Leong practiced industrial design and strategic design in Asia and Europe after his graduation from The Hong Kong Polytechnic University and the Royal College of Art in the late 80s and early 90s respectively. He worked for and with companies such as JVC (Japan), Philips (Holland), HP (France and the USA), Alessi (Italy), Eckart+Barski (Germany), Huawei (China), Suzuki/ Haojue (China), Samsung Design (China), Seoul National University (Korea), Cuckoo (Korea), CMW (HK;Japan; Germany), on various pioneer projects of design, design research, consultancies and workshops.

Tina Luximon — Research Assistant Professor, PhD

Tina Luximon

Dr. Yan Luximon (Tina) obtained her PhD in Ergonomics from the Hong Kong University of Science and Technology. Afterwards, she has worked on several research projects in universities and has acted as a consultant for companies. She joined the ergonomics design group in the School of Design at the Hong Kong Polytechnic University as a postdoctoral fellow and she is currently a Research Assistant Professor in the School. She has been active in design research and teaching. She has published several book chapters, patents, international conference papers and peer-reviewed journal papers.

Email sdtina@polyu.edu.hk

Teaching staff

Application

Please click HERE for application details.

Miscellaneous