Product Design (BA)

Career prospects

Students can pursue various choices of careers upon graduation. They
will be industrial / product designers, product stylists, concept innovators,
design managers, entrepreneurs, designers for product manufacturers
and trading companies or employed by product design consultancies. 

Aims and objectives

The programme is to prepare students for a professional .
career in the design and development of products and product related
services. They will learn to identify and solve the problems of product
design innovatively and systematically with sensitivity to humanistic,
environmental and social concerns. It will equip learners with knowledge
in fundamental design skills, general knowledge in academic literacy
and a fundamental understanding of business. The objective is to
enable learners to devise products and services based on user-oriented
research, markets analysis, technology opportunities, ergonomic criteria,
engineering knowledge, business awareness, cultural appreciation and
social responsibility to meet the emerging needs of both the market and
society of Hong Kong, the rapid evolving Pearl River Delta region and
throughout Asia.

Programme structure

Year 1 introduces students to their chosen disciplines and enthuses them about their study, through subjects such as the Freshman Seminar. The first year inspires students to learn to learn, and provides a broad-based foundation of common and discipline-specific design thought processes and skills.

Year 2 provides students with the opportunity to investigate the characteristics of their chosen discipline, explore nascent personal interests, and develop competencies relevant to each discipline.

Year 3 allows personal study paths to be consolidated in design Studios, and enriched in Discipline-Specific Subjects. Students are also required to co-operate with other students in multidisciplinary Common Compulsory Subjects.

Year 4, the final year, matures students’ critical appreciation of design’s scope, and its implications for social and cultural development. Students are brought to contextualize project research, innovation, and execution processes. In their final year students will be required to negotiate project development in group and independently, while collating a portfolio of personal works of a professional standard. Graduates will be prepared for employment or for postgraduate studies.

The core study of the issue-based design Studio subjects addresses contemporary aspects of human existence and the ambition to conceptualize desirable futures. Mindful of the cultural implications of technology, projects are developed with the user at its centre, and a critical appreciation of social trends, articulating a humanistic teaching and learning mode running across the Scheme’s four design disciplines. Students are required to complete a total 124 credits in order to graduate; including 30 credits earned completing General University Requirements Subjects, 20 from Common Compulsory Subjects, and 74 from Discipline-Specific and Elective Subjects.

Brief programme outline

Programme Code 3569 (73416) BA(Hons) Scheme in Design
Stream Code PRD
Mode of Study Full Time
Number of Credits 124 (senior year place: 62-63)
Normal Period of Study 4 Years (senior year place: 2 years)
Tuition HK$42,100 per academic year / Non-local Student: HK$120,000 per academic year

Programme leader

Tak Chi Lee — Professor, BA (Hons), FCSD (Life Fellow)

Tak Chi Lee

Extensive experience in product and automotive design. Won numerous local and international awards, including the Peifan Lucky Star, which is the first family car designed by Chinese for the China market. Initiated the acclaimed MyCar project, a collaboration of Hong Kong and PRC investors and the renowned Italian Giugiaro Design in designing a stylish lightweight four-wheeled vehicle for city driving.

Emphasize on integrating theories and practices in research and consultancy for many global corporations and brands. Advocate to SMEs in Hong Kong and Pearl River Delta on how to utilize design-led strategies for product innovation in business development and to sustain market competitions. Endeavor to help creative parks in Mainland China to build an Integrated Creative PlatformTM (ICP) which will benefit the creative industry, manufacturing industry, as well as investing enterprises.

Email sdtak@polyu.edu.hk

Tina Luximon — Research Assistant Professor, PhD

Tina Luximon

Dr. Yan Luximon (Tina) obtained her PhD in Ergonomics from the Hong Kong University of Science and Technology. Afterwards, she has worked on several research projects in universities and has acted as a consultant for companies. She joined the ergonomics design group in the School of Design at the Hong Kong Polytechnic University as a postdoctoral fellow and she is currently a Research Assistant Professor in the School. She has been active in design research and teaching. She has published several book chapters, patents, international conference papers and peer-reviewed journal papers.

Email sdtina@polyu.edu.hk

Teaching staff

Application

Entrance requirement

Local JUPAS Applicants (with HKDSE Qualifications)
Satisfy the University’s General Entrance Requirements of 4 core and 1 elective subjects with:

  • Level 3 in English Language and Chinese Language; and
  • Level 2 in Mathematics, Liberal Studies and one elective subject

There is no compulsory subject requirement. Preferred elective subjects for the programme include:

  • Design and Applied Technology
  • Visual Arts

Applied Learning Subjects with distinction considered as meeting the elective subject requirement:

  • Applied Business Research
  • Applied Psychology
  • Electronic Product Design in Action
  • Environmental Engineering
  • Film and Video Studies
  • Image Design
  • TV Infotainment Production
  • Innovative Product Design
  • Jewellery Arts and Design
  • Marketing in Global Trade
  • Medical Laboratory Science
  • Multimedia Entertainment Studies
  • Public Relations and Advertising

Local Non-JUPAS and Non-local Applicants

  • An appropriate Diploma passed with credit or an appropriate Higher Certificate from a recognised institution;
    OR
  • An appropriate Associate Degree/Higher Diploma from a recognised institution*;
    OR
  • Holder of other non-local qualifications AND satisfy the English Language Requirement.

Notes
*Applicants with an Associate Degree or a Higher Diploma from a recognised institution can apply for senior year places admission.

A complete application includes

Admission methods and deadlines

  • Admission methods and deadlines vary from JUPAS and non-JUPAS applicants. Please check Study@PolyU for updated information.
  • Only applicants choosing this programme as their Band A choice (JUPAS) / First Choice (Non-JUPAS/Non-local) throughout the application process will be considered.
  • Before the aptitude test, applicants are required to declare their intended choice of discipline, as one of the admission considerations.

Local JUPAS Applicants (with HKDSE Qualifications)

Shortlisted applicants will be invited to an aptitude test and/or an interview with portfolio presentation. The test will be conducted before the announcement of HKDSE results, and the interview after the announcement. 

Online portfolio submission may be required for specific discipline. Applicants who have successfully completed the aptitude test and have scored among the top 25% prioritisation score range as a whole will be directly offered a spot in the scheme, without having to sit for an interview.

Local Non-JUPAS and Non-local Applicants

For local non-JUPAS applicants, portfolio submission, and interview with portfolio presentation, may be requested by the School according to their background.

Non-local applicants are required to submit their portfolio in January to April and the shortlisted applicants will be invited to a telephone/skype interview.

For applicants with A-Level / IB qualifications, or the equivalent, they may be granted a maximum of 25% credit transfer for the award requirement, and each case will be considered based on individual merits.

Links

View Portfolio Guidelines 

FAQs

Download Prospectus

Enquiry

Should you have any questions, feel free to contact us

Miscellaneous