Multimedia & Entertainment Technology (MSc)

Introduction

Introduction

The Master of Science in Multimedia and Entertainment Technology (MScMET), offered by the School of Design (SD) of the Hong Kong Polytechnic University (PolyU) is a world-renowned multimedia programme that explores crossdisciplinary media applications and technologies. Students learn about the multimedia industry, creative processes for developing innovative ideas, the application of emerging technology in media, and entrepreneurial skills to successfully see a project from conception to completion. The programme offers three constantly adapting streams: Game Development; Applied Design Psychology; and Social, Mobile and Internet. In Game Development, students learn the latest in game design techniques, whilst in Applied Design Psychology, students gain insight into creative thinking and designing content. In Social, Mobile and Internet, students learn about how cutting edge technologies impact digital entertainment.

The Three Pillars

The MScMET programme is comprised of three distinctive pillars. The first is the diverse faculty of world-class scholars and industry specialists who bring a wealth of local and international expertise. Students obtain first hand theoretical and applied knowledge across multiple industries. Through faculty connections, students gain opportunities for their studies and career development.

The second pillar is the programme’s commitment to supporting students in becoming balanced, forward-thinking individuals. Through engaging teaching methods, each student is guided towards becoming a creative and critical thinker, in touch with their intuition and capable of pursuing their future with confidence.

The third pillar is the fostering of an entrepreneurial mindset in students. Skills learnt throughout the programme can be applied to personal projects, professional design work, and research. Through our programme, students gain fundamental skills to conceptualise and implement their designs. Optional courses are offered for those who wish to pursue their own start-ups.

Future Success and Opportunities

The future success of students is a key focus of the MScMET programme offered by the School of Design, which was named one of the world’s top 25 best design schools by Business Week. In addition, founded in 2000, the MScMET is one of the longest running multimedia programmes in the world.

The programme offers opportunities through providing the latest technology, state of the art facilities, and a central location in Hong Kong and Asia. Our students and faculty are actively engaged in activities and research taking place in the Digital Entertainment Lab, Co-Creation Institute, Sound Studio, and Play|Space. Students can also collaborate with others outside of the programme, such as with Master of Design students and faculty, on various multimedia projects. Being based in Asia offers students incredible opportunities as Hong Kong is a multicultural city that serves as a focal point for innovation in the region.

Students of the MScMET programme are guaranteed a relevant degree from one of the world’s most established schools. Supported by the faculty, SD and PolyU, students graduate as capable, inspired designers adept in management and creative thinking, with each student capable of commanding their own, bright future.

Aims

The programme is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project-based modules, students are encouraged to look afresh into all aspects of how media impacts our lives, ranging from technological innovation and development for human-machine interfaces to creative content design for digital entertainment. The course starts with the building blocks of human psychology, game design, and on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.

The MSc program develops a balanced level of expertise through delivery of subjects that overview the multimedia domain from design to technology.

Upon completion of the MScMET programme, students will be able to have the following skills:

Professional / Academic Knowledge Skills
  • The ability to conceptualize, design and develop innovative multimedia products and applications
  • Understand the relationship humans have with media, from physical and psychological to social and cultural
  • Proficiency with design research methods
  • Optimally deliver designed products/concepts through a coordinated communication and implementation plan
Generic Skills for All-roundedness
  • The ability to generate planning and coordination strategies
  • The ability to create and communicate effective ideas
  • Interpersonal skills needed to collaborate with those from other disciplines
  • Creative insight and critical thinking skills for sustained future growth beyond the university

Programme structure

Study Streams

Applied Design Psychology

Design Psychology is an interdisciplinary field that applies insights from psychology, aesthetics, art design, and communication theory to design. Design psychology studies and communicates relationships between producers, designers, and consumers in order to improve upon design processes. It examines the socio-cultural and physical environments that impact human psychology and behavior to help designers create and communicate more effective ideas. Through scientific, systematic research, graduates will be able to meet the demands of a global and diverse market.

A focus of the MSc program is media psychology. In the past two decades, rapid changes in the media and communication technologies have transformed the world and how people engage it. Media psychology is a key part of entertainment, advertising, and design industries. It critically reflects upon the role of media and its affect upon individuals, societies, and the world. The relationship humans have with objects and digital media go beyond physical and audiovisual interaction. Media interactions also include cognitive, perceptual, and emotional needs and desires. The Applied Design Psychology stream introduces the qualitative means to assess people’s needs, expectations, fears, and desires. Designs integrating these insights are more connected to and fulfilling of our complex psychological needs. Students don’t have to specializing exclusively in this area. This is also an ideal ‘second stream’ for students who are primarily specializing in Game Development or Social/Mobile/Internet because it allows you to supplement your skills in those areas to maximize their success in the marketplace.

Game Development

This stream is aimed at developing the students’ capacity to conceive of professional games and communicate their design to developers. The basic principles of game design are taught as well as the ability to identify trends so that students can differentiate, discuss and synthesize their own ideas. Students will develop their knowledge for the gaming industry, while learning how to consider psychological, social, technological and cultural factors in creating fun and playable games. They will also learn how to integrate related game theories, while recognizing the evolution of the games industry and different genres of games, multiplayer games, and the basics of game engines and prototyping tools. Students will progress in this stream to learning about the processes of computer games with emphasis on a professional context. They will be exposed to various situations related to professional game development so that they can make choices regarding the implementation of games, building teams, and delivering the gameplay experience to a target audience. Students will integrate concepts and strategies for developing a game, including the appropriate use of tools and skills.

Social, Mobile and Internet

This stream teaches entrepreneurial students the principles of social, mobile and web technology, and how to utilize these forms of media that is drastically changing the way we interact with the world and each other. As an increasingly influential area in academia and industry, students will be taught the fundamentals of utilizing web, mobile and social technologies. Topics that will be covered include design and creation of novel and practical concepts on mobile devices, social network, mobile search and browsing technology, and web-based applications with genuine product-market fit. For all three areas (mobile, social and web) students will be given the tools to create their own innovative applications for use and learn the means of development and distribution through these platforms. Students will learn to identify, manage and solve technical, organizational and design aspects related to the global digital media and web market. Students also learn how to find real world customers for their projects, and are encouraged to commercialize their school project and look for external funding of their dream.

Subject Offering

The program consists of 36 credits, involving 6 Compulsory Subjects, 6 Elective Subjects and a Master’s Project. Six core subjects lay an important foundation, and are required:

  • SD5902 Production Processes in Multimedia and Entertainment (3 Credits)
  • SD5953 Successful Project Management (2 Credits)
  • SD5954 Innovative Multimedia Project Development I (1 Credit)
  • SD5955 Innovative Multimedia Project Development II (1 Credit)
  • SD5905 Recovering Creativity (2 Credits)
  • SD5906 Globalization in New Media Design and Technology (3 Credits)

Production Processes in Multimedia and Entertainment, Innovative Multimedia Project Development, and Successful Project Management provide the practical foundation students will need to complete their final project and maximize their success in the marketplace. The remaining compulsory classes are designed to broaden their perspective, enable them to recognize and capitalize on diverse opportunities, enhance their personal creativity, and understand how to manage creative processes in ways that get the most out of their collaborations with others.

Streams Elective Subjects (3 Credits Each)

Students take two courses for each stream specialization. Electives for each stream are as follows:

  • SD5958 Psychology of Design I
  • SD5959 Psychology of Design II
  • SD5922 Game Design
  • SD5923 Game Development
  • SD5951 Emerging Multimedia Technologies for Digital Media Industry
  • SD5952 New Opportunities in Digital Media
Other Electives (3 Credits Each)

Electives are designed to allow students to explore additional areas of interest, or go even deeper into subjects they are interested in. They change all the time to keep up with emerging industry trends and the latest research, but may include:

  • SD5933 Sound Design and Technology
  • SD5934 Story Development
  • SD5936 Independent Study
  • SD5944 Marketing Management for Digital Entertainment
  • SD5960 Building Interactive Systems
  • SD5961 Concept Art & Production Design
  • SD5963 Reinventing Traditional Businesses Using New Media & The Internet
  • SD5965 Interactive Multimedia Environments
  • SD5968 Design Ethnography

Additionally, students can take core classes from other streams as elective subjects. 

Master’s Project (6 Credits)

SD5900/SD5901 is the capping project which concludes the program. It is the implementation of the proposal as developed in SD5954/SD5955 Innovative Multimedia Project Development I & II.

Timeline

Six compulsory subjects are taught over the course of the first two semesters, in conjunction with student’s choice of specialized stream(s) or other electives. During the first two semesters, students will refine and plan their final project. The third semester is allocated for completing it. The project gives them the opportunity to showcase what they have learned for potential employers or lay the foundation for an enterprise of their own.

Class delivery mode & duration

Mode of Study: Mixed Mode

Daytime session: 10am to 12pm/1pm; 2pm to 5:00pm; 2:30pm to 5:30pm
Evening session: 7pm to 9pm/10pm
Saturday session: 2:30pm to 5:30pm

* The programme provides an option for students to engage in a full-time (completing in 12 months) or part-time (completing in 3 years) study load, and to attend classes in the daytime, evening or a combination of both.

Specialism leaders

Gino Yu — PhD

Gino Yu

Program Leader

Areas of Expertise: Digital Entertainment, Creativity, Experience / Consciousness

Hanna Wirman — PhD

Hanna Wirman

Deputy Program Leader

Areas of Expertise: Game design & Game Development, UX (User Experience), Cultural Studies, Critical Theory, Animal Play, Gender, Design Ethnography

Bryan Rill — PhD

Bryan Rill

Areas of Expertise: Co-Creation, Anthropology, Media Psychology, Design Ethnography, Sound Design, Consciousness, East Asian Aesthetics

Teaching staff

Application

Entrance requirement

A Bachelor’s degree, preferably in a related field, or being a mature applicant with substantial professional experience in related fields.

Application Period

The main application period is normally from December to March of next year. Please refer to "Study@PolyU" website (http://www.polyu.edu.hk/study/) for the application deadline. We will consider applications on a rolling basis until places are filled. Applicants are, therefore, urged to submit application as early as possible.

A complete application includes

Preparing and Application

  1. Interested applicants may obtain latest application materials via the "Study@PolyU" website (http://www.polyu.edu.hk/study/).
  2. Applicants should make application online through the eAdmission System (http://www.polyu.edu.hk/admission/).
  3. Applicants should submit the following documents to the eAdmission System

Application Documents

1) If you are not a native speaker of English, or your Bachelor’s degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose:

A Test of English as a Foreign Language (TOEFL) score of 80 or above for the Internet-based test; or a TOEFL score of 550 or above for the paper-based test; or a TOEFL score of 213 or above for the computer-based test OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS) OR A pass in the Chinese mainland’s College English Test (CET) Band 6

2) Personal Statement (max. 2 pages; in English)

3) CV

4) Certificate of Service from Previous/Current Employer (for Mature Applicant only)

Portfolio Submission

Shortlisted applicants will be invited to submit portfolio in due course. Applicants donot require sending portfolio to us by email or by mail before invitation. 

Selection Criteria

Applicants will be invited to submit portfolio via an online submission system. After selection, shortlisted applicants will be invited to an interview. We consider applications on a rolling basis until places are filled. To secure places, applicants should apply as earliest as possible before the application deadline.

  • Number of credits: 36

  • Normal Period of Study: 12 months to 3 years

  • Tuition: HK$3,100 per credit for local students . (Total tuition fee for 36 credits: HK$111,600 ) ›› HK$4,000 per credit for non-local students . (Total tuition fee for 36 credits: HK$144,000).

Financial Aid

Continuing Education Fund

The Continuing Education Fund (CEF) subsidizes adults with learning aspirations to pursue continuing education and training courses. Eligible applicants will be reimbursed 80% of their fees, subject to a maximum sum of HK$10,000 (whichever is the less), on successful completion of a reimbursable course. The fees for more than one reimbursable course may be reimbursed, subject to the maximum ceiling of HK$10,000 per applicant not being exceeded.

This programme and the following subjects are under Continuing Education Fund (CEF) reimbursable course list and Hong Kong local residents can apply for financial support from Continuing Education Fund

  • Master of Science in Multimedia and Entertainment Technology
  • Production Processes in Multimedia and Entertainment
  • 3D Animation
  • Game Design
  • Game Development
  • Advanced Digital Video Production
  • Digital Visual Effects
  • Sound Design and Technology

Government Non-Means Tested Loan Scheme

Students who have the right of abode in Hong Kong or the right to land in Hong Kong, or students who are permitted to stay in Hong Kong without restriction, or have resided or have had their home in Hong Kong continuously for three complete years before commencing their studies at PolyU (i.e. local students. This does not cover those holding student visas.), are eligible to apply for the Government Non-means tested Loan Scheme. The scheme offers interest-bearing loans to eligible students for covering tuition fees. An administrative fee and a relatively higher interest rate are charged. Applications are non-means tested, which means that there is no assessment of family's income and assets. For details of the scheme, please refer to the Government's website.

Scholarship

A number of scholarships are donated by organizations and individuals to postgraduate students. Normally, scholarships are recommended by the School Director (based on academic merit). Details can be obtained from the Student Affairs Office's website.

Miscellaneous