International Design and Business Management (MDes)
Innovation is not just about being creative and open-minded, it is even more about multi-disciplinary teams that can deliver on the promise.
ID&BM is a multidisciplinary specialism based on an integrative design thinking management approach, pulling together professional knowledge in the areas of design, business and technological fields to achieve "managing design as a competitive strategy" in an international business setting. Globalisation in business and education has rapidly diminished boundaries between countries, cultures, and economies. ID&BM will provide a ‘meeting point’ for students and faculties amongst the collaborative institutes from different regions of the world, which enables cross-cultural and -disciplinary project teams to solve and manage real-life design, business and technical problems. ID&BM is targeting intakes distributed across Hong Kong, mainland Chinese and international students, and across design, business and technological fields.
ID&BM aims to nurture "T-shaped professionals" with high-level competencies to better understand and manage global business dynamic and to function in and contribute to design-sensitive and technological-intensive business environments. These competences enable students to lead the transformation of their respective local enterprises and to challenge existing mindset in technological innovations, product and service designs from an integrative design thinking management approach. Ultimately, ID&BM aims to create an impact at the regional and global levels by meeting future talents demand of well balanced business developers, entrepreneurs, products and services innovators.
Innovations are precious metals; business management is the craftsmanship that turns these rare and valuable metals into exceptional jewellery
ID&BM is a one year, three-semester long programme. It begins with an intensive seven-week introduction to the Essential Knowledge in each of the three disciplines, then followed by a series of compulsory subjects which centers on corresponding theories and/or practices. In the second semester, the focus is on two team-based ID&BM Multidisciplinary Projects collaborated with private or public organizations, while students can choose elective subjects in design and business disciplines to enhance their individual career profile. Capstone Reflective Thesis synthesises the learning in ID&BM at the summer term.
Common Core Subjects (compulsory) (1 credits) SD5400 Vision and Change (1 credit)
Specialism Core Subjects (compulsory) Theory/Method Subjects (15 credits) SD5151 Essential Design Theories and Concepts (2 credits) MM5001 Essential Business Theories and Concepts (2 credits) SD5152 Essential Integration of Technologies in Design & Business Innovation (2 credits) SD5163 Managing Value Creation (3 credits) SD5164 Lifestyles, Cultures and Innovation (3 credits) MM5251 Cross-cultural Management (3 credits) Workshop Subjects (14 credits) SD5171 Multidisciplinary Project 1 - Research and Analysis (3 credits) SD5172 Multidisciplinary Project 2 - Solution Development (6 credits) SD5173 Capstone Reflective Thesis (5 credits)
Elective Subjects* (6 credits) These will be drawn from regularly occurring subjects within the MDes Scheme, including: SD5001 Innovation Tools for Strategic Design (3 credits) SD5002 Design and Culture: Cultural Identity and Authorship (3 credits) SD5012 Future Context for Design SD5014 Consumer as Producer: Critical Trends in Product Development and Consumer Culture (3 credits) SD5015 Globalization and Design (3 credits) SD5018 Research and Analysis for Design (3 credits) SD5019 Design Criticism and Visual Arguments (3 credits) SD5021 Chinese Traditions and the 21st Century (3 credits) SD5022 Special Topics in Contemporary Design I (3 credits) SD5023 Special Topics in Contemporary Design II (3 credits) SD5104 Branding: From Local to Global Strategies (3 credits) SD5112 Strategic Design: Regional Case Studies (3 credits) SD5113 Strategies for Sustainable Product- Service Systems (3 credits) SD5201 Collaborative Design and Technology (3 credits) SD5202 Innovative Products and Services Development (3 credits) SD5215 Introduction to Ergonomics (3 credits) SD5216 Introduction to Intellectual Property: Fundamentals and Strategy (3 credits) AF5340 Finance and Accounting for Design Business MM5712 Marketing Management in China (3 credits) MM5761 Marketing Management (3 credit) MM578 Service Marketing (3 credits) MM588 Brand Marketing (3 credits)
* Remarks: Not all elective subjects are offered every year. Time table will be provided by individual MDes Specialism before academic year begins. Students should refer to MDes Scheme Definitive Scheme Document and may consult Specialism Leader when choosing electives.
Exchange Programme The programme provides ID&BM students an opportunity to study one semester (the second semester) in Northumbria University's MSc Multidisciplinary Innovation programme, to gain broader experiences and horizons in this domain.
Double Degree Arrangement with Politecnico di Milano (MIP) Graduate School of Business Starting academic year 2015/16, ID&BM students, upon completion of 36 credits, are eligible to apply for a double degree in one specific MIP's International Master's programme. The study in MIP consists of three phases, totalling of 60 ECTS.
This arrangement not only enables students to achieve two Master's degrees from PolyU and MIP, but also to expand their network in Asia and Europe within a short amount of time.
Class delivery mode & duration
Classes are normally held during daytime on weekdays, except some shared electives are delivered on weekday evenings and weekends. Each of the weekend subjects requires three weekends spread over 4–5 weeks.
It normally takes 1 year to complete the specialism.
Benny Ding Leong — Assistant Professor, MDes(RCA), MHKDA, IIDSA, FIDSHK
Leong practiced industrial design and strategic design in Asia and Europe after his graduation from the Hong Kong Polytechnic University and the Royal College of Art in the late 80s and early 90s respectively. He worked for and with companies such as JVC (Japan), Philips (Holland), HP (France and the USA), Alessi (Italy), Eckart+Barski (Germany), Huawei (China), Suzuki/ Haojue (China), Samsung Design (China), Seoul National University (Korea), Cuckoo (Korea), CMW (HK;Japan; Germany), on various pioneer projects of design, design research, consultancies and workshops.
Dr. Clifford Choy — Assistant Professor, PhD, BEng
Dr. Clifford Choy received his BEng (Hons) and PhD from the Department of Electronic and Information Engineering, the Hong Kong Polytechnic University, in 1992 and 1998 respectively. His research interest includes neural networks and artificial intelligence, human-computer interface, embedded systems and software development methodology, software design patterns, simulation, augmented and mixed reality, and creativity support system.
A Bachelor’s degree in Design, or Business, or Technological fields, or the equivalent in a related discipline preferably with 2 years relevant professional experience. Candidates with other tertiary qualifications complemented with substantial relevant professional experience will be considered on a case-by-case basis.
Three letters of recommendation (Academic/ Profession)
Evidence of academic qualification, i.e. Official Full Transcripts and Degree Certificates
Portfolio (refer to FAQ for requirements and submission)
IELTS/ TOEFL report*
* If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose: A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).
Interview All admissions must go through the interview process. Shortlisted applicants will be invited to attend an interview in person (for local applicants) or over internet video calls (for non-local applicants).
Number of credits: 36
Normal Period of Study: 1 Years (full-time)
Tuition: HK$144,000 (local) / HK$158,400 (non-local); Initial Programme Fee: Local student HK$16,000 (4 credits x HK$4,000)/ Non-local student HK$44,000 (10 credits x HK$4,400)
No scholarship is available for non-local students for 2018/19 admissions.
For local residents, two types of financial aid are available through the Government's Student Finance Office: (1) Continuing Education Fund and (2) Extended Non-means-Tested Loan Scheme (ENLS)
Some subjects in MDes scheme are included on the Continuing Education Fund (CEF) list of reimbursable courses for local residents. For further information on CEF or reimbursable courses list, please visit CEF official website.
Extended Non-means Tested Loan Scheme (ENLS) offers interest-bearing loans to eligible students for covering tuition fees. For details of the scheme, please refer to the Government’s website.
Type of VISA (for International Students)
People’s Republic of China and foreign nationals may join the full-time programme provided either they apply for and receive a Student VISA; or they may join the part-time programme if they are holding a valid work permit or dependent VISA from the Hong Kong Administrative Region Immigration Department. School of Design will provide assistance in this regard.
MDes Talks: Student Blog
MDes Talks is a series of Student Blogs contributed by students in different specialisms under the Master of Design Scheme. It is set out to share students’ first-hand experience in the d-school pedagogy, their projects, takeaways, and student life in general.
You can now view the playback of the webinar on Design-led Innovation hosted by PolyU International Design and Business Management faculty. In the webinar, specialism leader Mr. Benny Leong, and faculty Dr. Jörn Bühring have shared their presentation around Asian Century, Mega Trends, Industries Affected, Career, and Value Proposition. And in the Q&A session, they addressed some of the frequently asked questions.
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