The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. The specialism is intended for both design and non-design professionals with solid working experience in or related to the areas of design, such as communication, brand management, production, marketing, engineering or teaching. Those who are considering becoming entrepreneurs, taking on more responsibility for design-led business development, or translating new technology into designed experiences and practical applications will benefit from this specialism. Design Strategies was rated as one of the World’s Best Design Thinking Programs by BusinessWeek.
This specialism seeks to locate design strategically in the context of business and technology by exploring best practices as shown in case studies, human-centered explorations to identify previously unrecognised user needs and desires, comparative analyses of business opportunities, successes, and failures, analyses of branding strategies, and with particular attention to the local context of transforming original equipment manufacture (OEM) to original design manufacture (ODM), and finally to own brand management (OBM). The specialism is applicable to both business and nonprofit organisations and extends across local and global issues.
This specialism seeks knowledge in design that facilitates the integration of design, technology and business by:
creating value by design
applying design to business development
transforming OEM/ ODM to OBM
branding products and services for domestic and international markets
exploring culture differences and issues in local and global contexts
Design Strategies has a flexible approach to learning for engaged professionals. Subjects are taught on weekends with most subjects taken in any order after the completion of a selection of core subjects. For example, a typical 3-credit subject requires three weekends spread over a 4–5 week period. Not a studio programme, the purpose of this specialism is academic — to deepen design understanding and integrate design in its business and technological context through reading, thinking, discussing, and writing. The programme concludes with a report that synthesizes individual experience and interests with programme materials leading to strategic development for an organisation or in the pursuit of social or cultural goals.
Common Core Subjects (compulsory) (1 credits) SD5400 Vision and Change (1 credit)
Specialism Core Subjects (compulsory) (17 credits) SD5001 Innovation Tools for Strategic Design (3 credits) SD5002 Design and Culture: Cultural Identity and Authorship (3 credits) SD5018 Research and Analysis for Design (3 credits) SD5104 Branding: From Local to Global Strategies (3 credits) SD5303 A Proposition for Design - Vision and Opportunity (5 credits)
Electives* (18 credits) SD5011 User Oriented Design: Theories, Methods and Applications (3 credits) SD5012 Future Contexts for Design (3 credits) SD5014 Consumer as Producer: Critical Trends in Product Development and Consumer Culture (3 credits) SD5015 Globalization and Design (3 credits) SD5019 Design Criticism and Visual Arguments (3 credits) SD5020 Special Topics in Contemporary Design (3 credits) SD5021 Chinese Traditions and the 21st Century (3 credits) SD5112 Strategic Design: Regional Case Studies (3 credits) SD5113 Strategies for Sustainable Product-Service Systems (3 credits) SD5163 Managing Value Creation (3 credits) SD5201 Collaborative Design and Technology (3 credits) SD5202 Innovative Products and Services Development (3 credits) SD5215 Introduction to Ergonomics (3 credits) SD5216 Introduction to Intellectual Property: Fundamentals and Strategy (3 credits) AF5340 Finance and Accounting for Design Business (3 credits) MM5761 Marketing Management (3 credits)
Electives* offered by other specialisms SD5502 Information Architecture & Visualization (2 credits) SD5507 Graduate Seminar I: Theories in Interaction Design (2 credits) SD5508 Graduate Seminar II: Human Computer Interaction (2 credits) SD5509 Prototyping and Scripting (3 credits)
* Remarks: Not all elective subjects are offered every year. Time table will be provided by individual MDes Specialism before academic year begins. Student should refer to MDes Scheme Definitive Scheme Document and may consult Specialism Leader when choosing electives.
Class delivery mode & duration
Normally classes are held during weekends except one core subject and one elective that are delivered on weekday evenings. Each subject requires three weekends spread over 4–5 weeks. Normally it takes 2 years to complete the specialism.
Laurent Gutierrez — Professor, PhD, MArch, BArch, PgD, BT, BTS
Laurent Gutierrez is an Associate Professor at the School of Design, The Hong Kong Polytechnic University where he leads the Environment and Interior Design discipline and the Master of Strategic Design as well as Innovation Design Management (IDM/MBA). He is also the co-director of SD SPACE LAB. He is currently doing a PhD on the “Processes of Modernization and Urbanization in China focusing on the Pearl River Delta region”. His research areas include Strategic Planning, Urban Environment,Relationship between Design, Art and Politics in Asia.
Dr. Sandy Ng — Assistant Professor, PhD, MA, BA
Sandy began her teaching career, sponsored by the Asian Pacific Scholarship at the University of Hawaii in Mānoa in the United States. Her passion for the display and reception of art led her to curate a two-part exhibition titled “The Three Perfections” that examined the significance of Chinese calligraphy at the Honolulu Museum of Arts. Inspired by the multicultural society in Hawaii, she is concerned with the process and effect of cross-cultural exchange on artistic expression. While pursuing her studies in Great Britain, she taught Cultural Studies subjects at the University of Sussex. Before joining the School of Design, she taught in the Fine Arts department at the University of Hong Kong, offering thematic courses that scrutinized cultural manifestations in contemporary societies.
A Bachelor’s degree or the equivalent; and a minimum of two years of professional experience in a design related field is required. Candidates with other tertiary qualifications complemented by substantial relevant professional experience will be considered on a case-by-case basis.
Three letters of recommendation (Academic/ Profession)
English language competency (minimum score: TOEFL 550 / IELTS 6.0 / iBT 80)
Applicants who are native English speakers with qualification from a university where the language of teaching is English are not required to provide such test score.
Interview In the case of international students, the interview will be conducted via video calls on Skype.
Number of credits: 36
Normal Period of Study: 2 Years (part-time)
Tuition: HK$144,000 (local) / HK$158,400 (non-local) Initial Programme Fee: Local student HK$16,000 (4 credits x HK$4,000)/ Non-local student HK$44,000 (10 credits x HK$4,400)
Three types of financial aid are available: (1) Scholarships, (2) Continuing Education Fund and (3) Extended Non-means-Tested Loan Scheme (ENLS). Only local residents are eligible to apply for (2) and (3).
Some subjects in MDes scheme are included on the Continuing Education Fund (CEF) list of reimbursable courses for local residents. For further information on CEF or reimbursable courses list, please visit CEF official website.
Extended Non-means Tested Loan Scheme (ENLS)offers interest-bearing loans to eligible students for covering tuition fees. For details of the scheme, please refer to the Government’s website.
Type of VISA (for International Students)
People’s Republic of China and foreign nationals may join the full-time programme provided either they apply for and receive a Student VISA; or they may join the part-time programme if they are holding a validwork permit or dependent VISA from the Hong Kong Administrative Region Immigration Department.
Instead of moving to Hong Kong, non-local students in the region, who might be running their business or having the need to travel to Hong Kong on a regular basis, can make travel arrangements to attend classes on Friday evenings/ weekends. They will likely be issued with a Short-term Multiple-entry Student VISA permitting periods of stay around their class schedule. A study plan, in addition to other documents, will be required for applying this type of Student VISA.
School of Design will provide assistance in this regard.
MDes Talks: Student Blog
MDes Talks is a series of Student Blogs contributed by students in different specialisms under the Master of Design Scheme. It is set out to share students’ first-hand experience in the d-school pedagogy, their projects, takeaways, and student life in general.
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