Communication Design (BA)

Brief programme outline

Programme Code JS3569 (73416)  BA(Hons) Scheme in Design                        
Stream Code 73416 – CD (Year 1 Admission)
                        73416 – SYC (Senior Year Admission)
Mode of Study Full Time
Number of Credits 124 (4-year Curriculum)
                                 62-63 (Senior year Curriculum)
Normal Period of Study 4 years (4-year Curriculum)
                                         2 years (Senior year Curriculum)

Tuition Local Student: HK$42,100 per academic year / International and Chinese Mainland Students: HK$120,000 per academic year

Aims and objectives

The BA(Hons) in Communication Design programme invites students to investigate the critical role of design elements and language—i.e., typography, colour, imagery, interactivity, time and space—in clarifying and conveying information, evoking emotions, inducing actions, and engendering change. Students not only develop their aesthetics, craft and form-giving skills for a variety of media, they will also integrate contextual research, theories, processes and methods in their studio practice. 

Studio learning is centred on three major areas: Designing for identities, designing for information, and designing for experiences. Students are encouraged to think creatively, critically as well as practically when solving complex communication problems.

Graduates will be equipped with the professional skills necessary to meet the expanding needs of the profession as well as develop critical minds to question the social and cultural roles of communication design in local, regional and global contexts.

Characteristics

Is Communication Design for you?

This is not a programme that focuses on self-initiated artistic endeavours and the learning and development of unique artistic styles. Instead, the learning and studio projects are centred around designing purposefully for specific people and situations. 

You are expected to be someone who pays attention to details, likes making connections intuitively and logically, and passionate about experimenting ideas in various forms.

You are likely to be a conceptual thinker who has a strong desire to  communicate with clarity and conviction via visual, verbal and written means. In addition, you also enjoy analysing problems and organising information.

Ideally, you should have a strong interest in human behaviours and how one interacts with activities, environments, information, objects and users or people in general.

Last but not least, having good command of spoken and written languages would definitely make you a stronger candidate for the communication design programme.

Programme structure

Students of the 4-years programme are required to complete a total of 124 credits in order to graduate; including 30 credits earned from General University Requirements subjects, 20 from Common Compulsory Subjects, and 74 from Discipline-Specific and Elective Subjects.

Senior year students are required to complete a total of 62 credits in order to graduate; including 9 credits earned from General University Requirements subjects, 12 from Common Compulsory Subjects, and 41 from Discipline-Specific and Elective Subjects.

4 Year Curriculum

Senior Year Curriculum

General University Requirement

30 (Credits)

9 (Credits)

Freshman Seminar

 

Leadership & Intra-personal Development

 

Service-learning

Language and Communication Requirements (LCR)*

 

Cluster-Area Requirements (CAR)

 

 

 

Common Compulsory Subjects

20 (Credits)

12 (Credits)

Communication Basics for Designers

 

Visual Culture 1

 

Design History 1

 

Introduction to Design Theories and Culture

Internship

Cooperative Project

 

 

 

Discipline-specific Compulsory Subjects

59 (Credits)

35 (Credits)

Communication Design 1

 

Typography 1

 

Drawing 1

 

Time 1

 

Communication Design 2

Typography 2

Images 1

 

Interactivity 1

 

Studio 1: Text and Image

 

Information Design

Studio 2: Information

 

User Studies Seminar

 

Design History 2: Communication Design

 

Studio 3: Identities

Identities Seminar

Art Direction

Studio 4: Experiences

Experience Design Seminar

Professional Communication in Chinese for Design Studies

Professional Practice: Communication Design

Capstone Project 1: Communication Design

Capstone Project 2: Communication Design

 

 

 

Elective Subjects (Communication Design elective  + Elective from Communication Design or other disciplines)

9 + 6 (Credits)

3 + 3 (Credits)

Drawing 2: Illustration   

 

 

Time 2

 

 

Images 2

 

 

Interactivity 2

 

 

Special Communication Design Project

 

 

Publication Design

 

 

Applied Chinese Typography

 

 

Production Technologies for Communication Design

 

 

Communication Design to Foster Substainable Behavior

 

 

Motion Graphics

 

 

Study Trip (Communication Design)

 

 

Multiplatform Publishing

✓ Compulsory Subjects

*Senior Year Students who fail to meet the equivalent standard of the Undergraduate Degree LCR will be required to take up to 9 credits of degree LCR subjects.

Career prospects

Graduates of the Communication Design discipline under BA(Hons) Scheme in Design may embark on careers in corporate identity design, publication design, web design, environmental graphic design, exhibition design, and packaging design, as well as newly emerging areas such as information design, motion graphics for television and film, interaction and user experience design.

Discipline leader

Brian Kwok — Assistant Professor

Brian Kwok

Assistant Professor
Discipline Leader of Communication Design
Leader of Information Design Lab

Expertise: Information Design, Interaction Design, Interface Design, Web Design

Email sdbriank@polyu.edu.hk

Teaching staff

Application

Please click HERE for application details.

Miscellaneous