Communication Design (BA)

Career prospects

Graduates of the Communication Design discipline under BA(Hons) Scheme in Design may embark on careers in the traditional field of graphic
design (such as corporate identity design, publication design, web design,
environmental graphics, exhibition design, and packaging design), as
well as newly emerging areas such as information design, brand strategy,
motion graphics for television and film, interaction design and user
experience design. Career paths include graphic designers, information
designers, web designers, user experience specialists, interface designers,
art directors, project managers and creative directors.

Aims and objectives

The discipline invites students to investigate how visual–verballanguage (typography, imagery, interactivity and time) plays a critical
role in clarifying information, evoking emotions, inducing actions, and
engendering change. Students not only develop their aesthetics, craft
and form-giving skills for a variety of media, they will also integrate
contextual research, theories, processes and methods in their studio
practice. Studio learning is centred on three major areas: designing for
information, designing for identities, and designing for experiences.
Students are encouraged to think creatively, strategically as well as
systemically in solving complex communication problems. Graduates
will be equipped with the professional skills necessary to meet the
expanding needs of the profession as well as develop critical minds to
question the social and cultural roles of communication design in local,
regional and global contexts.

Characteristics

This is not a visual arts programme; teaching and studio projects are centred around designing purposefully for specific people and situations, rather than self-initiated artistic endeavours.

  • You are aesthetically sensitive, culturally aware, inquisitive, and able to think both logically and intuitively. 
  • You are a conceptual thinker with a strong desire to communicate with clarity and conviction via visual, verbal and written means. 
  • You enjoy analysing problems and organising information. 
  • You are curious about people and how they interact with information, knowledge, environments, objects and other people. 
  • You are passionate about visual forms, and enjoy making things. 
  • You are highly motivated and passionate about the field, and have a good command of English.

Brief programme outline

Programme Code 3569 (73416) BA(Hons) Scheme in Design
Stream Code CD
Mode of Study Full Time
Number of Credits 124 (senior year place: 62-63)
Normal Period of Study 4 Years (senior year place: 2 years)
Tuition HK$42,100 per academic year / Non-local Student: HK$120,000 per academic year

Programme leader

Brian Kwok — Assistant Professor

Brian Kwok

Assistant Professor
Discipline Leader of Communication Design
Leader of Information Design Lab

Expertise: Information Design, Interaction Design, Interface Design, Web Design

Email sdbriank@polyu.edu.hk

Teaching staff

Application

Entrance requirement

Local JUPAS Applicants (with HKDSE Qualifications)
Satisfy the University’s General Entrance Requirements of 4 core and 1 elective subjects with:

  • Level 3 in English Language and Chinese Language; and
  • Level 2 in Mathematics, Liberal Studies and one elective subject

There is no compulsory subject requirement. Preferred elective subjects for the programme include:

  • Design and Applied Technology
  • Visual Arts

Applied Learning Subjects with distinction considered as meeting the elective subject requirement:

  • Applied Business Research
  • Applied Psychology
  • Electronic Product Design in Action
  • Environmental Engineering
  • Film and Video Studies
  • Image Design
  • TV Infotainment Production
  • Innovative Product Design
  • Jewellery Arts and Design
  • Marketing in Global Trade
  • Medical Laboratory Science
  • Multimedia Entertainment Studies
  • Public Relations and Advertising

Local Non-JUPAS and Non-local Applicants

  • An appropriate Diploma passed with credit or an appropriate Higher Certificate from a recognised institution;
    OR
  • An appropriate Associate Degree/Higher Diploma from a recognised institution*;
    OR
  • Holder of other non-local qualifications AND satisfy the English Language Requirement.

Notes
*Applicants with an Associate Degree or a Higher Diploma from a recognised institution can apply for senior year places admission.

A complete application includes

Admission methods and deadlines

  • Admission methods and deadlines vary from JUPAS and non-JUPAS applicants. Please check Study@PolyU for updated information.
  • Only applicants choosing this programme as their Band A choice (JUPAS) / First Choice (Non-JUPAS/Non-local) throughout the application process will be considered.
  • Before the aptitude test, applicants are required to declare their intended choice of discipline, as one of the admission considerations.

Local JUPAS Applicants (with HKDSE Qualifications)

Shortlisted applicants will be invited to an aptitude test and/or an interview with portfolio presentation. The test will be conducted before the announcement of HKDSE results, and the interview after the announcement. 

Online portfolio submission may be required for specific discipline. Applicants who have successfully completed the aptitude test and have scored among the top 25% prioritisation score range as a whole will be directly offered a spot in the scheme, without having to sit for an interview.

Local Non-JUPAS and Non-local Applicants

For local non-JUPAS applicants, portfolio submission, and interview with portfolio presentation, may be requested by the School according to their background.

Non-local applicants are required to submit their portfolio in January to April and the shortlisted applicants will be invited to a telephone/skype interview.

For applicants with A-Level / IB qualifications, or the equivalent, they may be granted a maximum of 25% credit transfer for the award requirement, and each case will be considered based on individual merits.

Links
View Portfolio Guidelines 
FAQs
Download Prospectus

Enquiry
Should you have any questions, feel free to contact us

Miscellaneous