The BA(Hons) in Communication Design programme invites students to investigate the critical role of design elements and language—i.e., typography, colour, imagery, interactivity, time and space—in clarifying and conveying information, evoking emotions, inducing actions, and engendering change. Students not only develop their aesthetics, craft and form-giving skills for a variety of media, they will also integrate contextual research, theories, processes and methods in their studio practice.
Studio learning is centred on three major areas: Designing for identities, designing for information, and designing for experiences. Students are encouraged to think creatively, critically as well as practically when solving complex communication problems.
Graduates will be equipped with the professional skills necessary to meet the expanding needs of the profession as well as develop critical minds to question the social and cultural roles of communication design in local, regional and global contexts.