Scheme in Design (BA)

Career prospects

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The world’s ongoing socio-cultural and political transformation presents Hong Kong with unique challenges and opportunity. The relevance of design to the management of technological, market, and social innovation projects is seen in the science and humanities disciplines as an added value, enriching their tertiary education programmes so as to prepare their students to meet these challenges. The Minor in Design Programme will strengthen competitive advantage of graduates vying for positions as managers of meaningful innovation in a globalised workplace.

Aims and objectives

The scheme aims at educating innovative and mindful problem-solvers who are sensitive to social needs, equipping them with the necessary intellectual, technical and managerial skills that will facilitate their development as designers who will shape contemporary culture and invent desirable futures.

Characteristics

The scheme offers students a design education that is attuned to social trends and is sensitive to change. The School encourages its students to think critically, learn independently and in teams, experiment with dynamic, multilayered design processes so as to weave culture and industry strands into appropriate social narratives.

It offers four disciplines:
BA(Hons) in Advertising Design
BA(Hons) in Communication Design
BA(Hons) in Environment and Interior Design
BA(Hons) in Product Design

Graduates are eligible for Diploma Membership of the Chartered Society of Designers, UK.

Programme structure

Year 1 introduces students to their chosen disciplines and enthuses them about their study, through subjects such as the Freshman Seminar. The first year inspires students to learn to learn, and provides a broad-based foundation of common and disciplinespecific design thought processes and skills.

Year 2 provides students with the opportunity to investigate the characteristics of their chosen discipline, explore nascent personal interests, and develop competencies relevant to each discipline.

Year 3 allows personal study paths to be consolidated in design studios, and enriched in Discipline-Specific Subjects. Students are also required to co-operate with other students in multidisciplinary Common Compulsory Subjects. 

Year 4, the final year, matures students’ critical appreciation of design’s scope, and its implications for social and cultural development. Students are brought to contextualise project research, innovation, and execution processes. In their final year students will be required to negotiate project development in group and independently, while collating a portfolio of personal works of a professional standard. Graduates will be prepared for employment or for postgraduate studies.

The core study of the issue-based design studio subjects addresses contemporary aspects of human existence and the ambition to project desirable futures. Mindful of the cultural implications of technology, projects are developed with the user at its centre, and a critical appreciation of social trends, reflecting a humanistic teaching and learning mode running across the scheme’s four design disciplines.

Students are required to complete a total 124 credits in order to graduate; including 30 credits earned completing General University Requirements subjects, 20 from Common Compulsory Subjects, and 74 from Discipline-Specific and Elective Subjects.

Brief programme outline

Programme Code* 3569 (73416)

Stream Code AD - Advertising Design, CD - Communication Design, EID - Environment and Interior Design, PRD - Product Design
Mode of Study Full Time
Fund Type Government-funded
Normal Duration 4 years (senior year place: 2 years)
Credits Required for Graduation 124 (senior year: 62−63)
Intake 90 (senior year: 80)
Tuition Fee Local Student: HK$42,100 per academic year / Non-local Student: HK$120,000 per academic year

* For JUPAS applicants, please note that the number shown after ‘JS’ or ‘JA’ in the JUPAS Catalogue Number equals to the PolyU programme code.

Programme leader

Rémi Leclerc — Assistant Professor, MDes Les Ateliers/ENSCI, Baccalauréat in Arts and Languages, Paris, France

Rémi Leclerc

Rémi has provided creative talent to industries in the spheres of design, play and education since his graduation from Les Ateliers/ENSCI Ecole Nationale Supérieure de Création Industrielle in Paris where he received a Masters Degree in Industrial Design.

Having lived in Asia, Africa, America, and Europe, his exposures to diverse cultures and understanding of the representations of these cultures invigorate his designs and nurture his research perspectives. His work is anchored in his exploration of different notions of play and the conventions of interactivity, and he draws on the characteristics of both traditional and contemporary play objects to develop prospective children’s environments, educational kits and products.

Rémi has a strong interest in issues of social accountability. He has explored extensively the union of design with social awareness and has worked collaboratively on projects with socially responsible businesses and organisations in Hong Kong, Paris and New York. Rémi’s designs have received awards in competitions in Hong Kong and are part of the permanent collection of the Musée des Arts Décoratifs, Palais du Louvre, Paris. He has also received several awards for his teaching at PolyU.

Rémi has developed a number of design education programmes at PolyU and leads School of Design's BA (Hons) Scheme in Design.

Email  sdremi@polyu.edu.hk

Peter Hasdell — Associate Professor, B.Sc.Arch.(hons), AA Dipl.(MArch.), RIBA.

Peter Hasdell

Peter Hasdell is an architect, urbanist, artist and academic. A graduate from the University of Sydney and the prestigious Architectural Association in London. He has lived, taught and practiced in Australia, UK, Sweden, Netherlands, Canada, Japan and China. He has been based in HK since 2007 where he is a co-director of the architectural practice D+A h.q. Ltd. focusing on architecture and urban (master-planning) projects in China and SE Asia. His professional practice has included: strategic planning concerns on a national scale (infrastructure planning models in Switzerland), urban planning and consultancies for various cities in Europe and China and various projects (architecture and master-planning) in China including the campus for the Chinese Academy of Science and two other university masterplans, various mixed use developments and resort complexes, as well as cultural and public art projects (Sweden and the UK). He has also made and exhibited a variety of interactive art projects and interactive installations.

Email  sdpeterh@polyu.edu.hk

Teaching staff

Application

Entrance requirement

Local JUPAS Applicants (with HKDSE Qualifications)
Satisfy the University’s General Entrance Requirements of 4 core and 1 elective subjects with:

  • Level 3 in English Language and Chinese Language; and
  • Level 2 in Mathematics, Liberal Studies and one elective subject

There is no compulsory subject requirement. Preferred elective subjects for the programme include:

  • Design and Applied Technology
  • Visual Arts

Applied Learning Subjects with distinction considered as meeting the elective subject requirement:

  • Applied Business Research
  • Applied Psychology
  • Electronic Product Design in Action
  • Environmental Engineering
  • Film and Video Studies
  • Image Design
  • TV Infotainment Production
  • Innovative Product Design
  • Jewellery Arts and Design
  • Marketing in Global Trade
  • Medical Laboratory Science
  • Multimedia Entertainment Studies
  • Public Relations and Advertising

Local Non-JUPAS and Non-local Applicants

  • An appropriate Diploma passed with credit or an appropriate Higher Certificate from a recognised institution;
    OR
  • An appropriate Associate Degree/Higher Diploma from a recognised institution*;
    OR
  • Holder of other non-local qualifications AND satisfy the English Language Requirement.

Notes
*Applicants with an Associate Degree or a Higher Diploma from a recognised institution can apply for senior year places admission.

A complete application includes

Admission methods and deadlines

  • Admission methods and deadlines vary from JUPAS and non-JUPAS applicants. Please check Study@PolyU for updated information.
  • Only applicants choosing this programme as their Band A choice (JUPAS) / First Choice (Non-JUPAS/Non-local) throughout the application process will be considered.
  • Before the aptitude test, applicants are required to declare their intended choice of discipline, as one of the admission considerations.

Local JUPAS Applicants (with HKDSE Qualifications)

Shortlisted applicants will be invited to an aptitude test and/or an interview with portfolio presentation. The test will be conducted before the announcement of HKDSE results, and the interview after the announcement. 

Online portfolio submission may be required for specific discipline. Applicants who have successfully completed the aptitude test and have scored among the top 25% prioritisation score range as a whole will be directly offered a spot in the scheme, without having to sit for an interview.

Local Non-JUPAS and Non-local Applicants

For local non-JUPAS applicants, portfolio submission, and interview with portfolio presentation, may be requested by the School according to their background.

Non-local applicants are required to submit their portfolio in January to April and the shortlisted applicants will be invited to a telephone/skype interview.

For applicants with A-Level / IB qualifications, or the equivalent, they may be granted a maximum of 25% credit transfer for the award requirement, and each case will be considered based on individual merits.

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