Advertising Design (BA)

Career prospects

The Advertising Design discipline under the BA(Hons) Scheme in Design will prepare students for careers in the advertising industry as art directors, copywriters, interactive designers, account executives, and marketing executives.

Aims and objectives

The aim is to provide students with the creative skills and knowledge that
are necessary for a successful career in advertising. The objective is to enable students to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. An understanding of the Hong Kong and Chinese mainland markets in the context of economic, cultural, social and technological development will underpin the curriculum. Our all-round approach to develop students’ professional and generic competence sets it apart from other universities/colleges.
The teaching team has strong links with the advertising industry. Agency
visits, overseas study trips, summer internships and guest speakers such as TV commercial directors, photographers, brand managers, to name but a few, will offer insights into the professional world.

Graduates will have a competitive edge in the highly competitive job market.

Characteristics

Is Advertising Design for you?
  • You possess a passion for persuasion centred on the relationship between image and word in advertising. 
  • You have the desire to succeed in a highly competitive industry and the ability to work under pressure. 
  • Your personality is flexible and sociable with a strategic and enquiring mind, because agency life is all about getting on with people, being able to work in a team and being able to convince clients of the merit of advertising proposals. 
  • You have a good command of English and Chinese Language.

Brief programme outline

Programme Code 3569 (73416) BA(Hons) Scheme in Design
Stream Code AD
Mode of Study Full Time
Number of Credits 124 (senior year place: 62-63)
Normal Period of Study 4 Years (senior year place: 2 years)
Tuition HK$42,100 per academic year / Non-local Student: HK$120,000 per academic year

Programme leader

Francis Hung — Senior Teaching Fellow, BA

Francis Hung

Area of Expertise 
Advertising

Profile 
After graduating from the Hong Kong Polytechnic University in BA(Hons) in Graphic Design in 1995, Francis started his career in advertising at Bates Hong Kong. He was the creative director at BBDO Hong Kong before joining the SD as the Assistant Professor.

Email  sdhung@polyu.edu.hk

Teaching staff

Application

Entrance requirement

Local JUPAS Applicants (with HKDSE Qualifications)
Satisfy the University’s General Entrance Requirements of 4 core and 1 elective subjects with:

  • Level 3 in English Language and Chinese Language; and
  • Level 2 in Mathematics, Liberal Studies and one elective subject

There is no compulsory subject requirement. Preferred elective subjects for the programme include:

  • Design and Applied Technology
  • Visual Arts

Applied Learning Subjects with distinction considered as meeting the elective subject requirement:

  • Applied Business Research
  • Applied Psychology
  • Electronic Product Design in Action
  • Environmental Engineering
  • Film and Video Studies
  • Image Design
  • TV Infotainment Production
  • Innovative Product Design
  • Jewellery Arts and Design
  • Marketing in Global Trade
  • Medical Laboratory Science
  • Multimedia Entertainment Studies
  • Public Relations and Advertising

Local Non-JUPAS and Non-local Applicants

  • An appropriate Diploma passed with credit or an appropriate Higher Certificate from a recognised institution;
    OR
  • An appropriate Associate Degree/Higher Diploma from a recognised institution*;
    OR
  • Holder of other non-local qualifications AND satisfy the English Language Requirement.

Notes
*Applicants with an Associate Degree or a Higher Diploma from a recognised institution can apply for senior year places admission.

A complete application includes

Admission methods and deadlines

  • Admission methods and deadlines vary from JUPAS and non-JUPAS applicants. Please check Study@PolyU for updated information.
  • Only applicants choosing this programme as their Band A choice (JUPAS) / First Choice (Non-JUPAS/Non-local) throughout the application process will be considered.
  • Before the aptitude test, applicants are required to declare their intended choice of discipline, as one of the admission considerations.

Local JUPAS Applicants (with HKDSE Qualifications)

Shortlisted applicants will be invited to an aptitude test and/or an interview with portfolio presentation. The test will be conducted before the announcement of HKDSE results, and the interview after the announcement. 

Online portfolio submission may be required for specific discipline. Applicants who have successfully completed the aptitude test and have scored among the top 25% prioritisation score range as a whole will be directly offered a spot in the scheme, without having to sit for an interview.

Local Non-JUPAS and Non-local Applicants

For local non-JUPAS applicants, portfolio submission, and interview with portfolio presentation, may be requested by the School according to their background.

Non-local applicants are required to submit their portfolio in January to April and the shortlisted applicants will be invited to a telephone/skype interview.

For applicants with A-Level / IB qualifications, or the equivalent, they may be granted a maximum of 25% credit transfer for the award requirement, and each case will be considered based on individual merits.

Links
View Portfolio Guidelines 
FAQs
Download Prospectus

Enquiry
Should you have any questions, feel free to contact us

  • Number of credits: 1

Miscellaneous