The Digital Entertainment Lab aims to bring people together to create new experiences in digital entertainment. The Lab delves into artificial intelligence and consumer robotics. It is trying to understand the mind-body relationship to produce experiences that people want.
The Lab has its origins in the Multimedia Innovation Centre, a leading-edge think tank and research center focused on digital entertainment that was established in 1999. As an associate professor and program leader of Master of Science in Multimedia and Entertainment Technology, Dr Gino Yu looks at the application of media technologies to cultivate creativity.
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