Toast.UP

A toaster which operates in a different way, Toast.UP is designed to keep the user engaged by allowing them to experience the process of toasting bread through the senses of sight and smell. Instead of “popping” toast from toaster, the bread toasted by Toast.UP remains at its original position. The upper heating part will move downwards while toasting. User will witness the color change and aroma of the toast while toasting the bread. The toaster not only enhances the taste of bread, it creates a unique toasting experience for the user. (The Second Midea Cup Industry Design Competition (2011) Excellence Award)
Toast.UP
Toast.UP
Toast.UP
Toast.UP

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