The Good Lab advertising campaign

In Hong Kong, most of the workers are busy on working, and ignore enjoying their desired lifestyle. Sometimes they may have tiny and incomplete ideas, however, there are not many of them starting execution on their ideas. Due to lack of support and financial problem, people opt to abandon while facing to the barriers. 
With the use of emotional approach, this campaign recalls the immediate feeling, which can motivate audience finding out the solution by all means. It reminds audience that, the Good Lab is a place for them to develop small ideas, especially for people who may not have clear directions with tiny ideas.
The Good Lab advertising campaign
The Good Lab advertising campaign

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