POLYCHOIR Rebranding

In this client project, I tried to rebuild the visual identity of the polyu choral society – POLYCHOIR. I started with building the logo for it. The design goal is to associate audiences with music at their first sight, so I applied some musical elements like musical notes, rhythm and so on to construct the logomark in different layouts. In the final version, I embedded the initials of POLYCHOIR – P and C into the most typical musical symbol – clef and sharpened the entire logo to depict the intrepidity of this society. Modern typography is selected for the logotype to harmonize with the logomark.
POLYCHOIR Rebranding
POLYCHOIR Rebranding
POLYCHOIR Rebranding
POLYCHOIR Rebranding

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