PolyU students design Cheung Chau Bun Coca-Cola bottle for the Olympic Games

The distinctive design of the “Cheung Chau Bun Tower” Coca-Cola bottle has won Luk Tsz-yan, Iris and Kung Tin-wing, Kelvin, students of School of Design (SD) at The Hong Kong Polytechnic University, the championship at the “Art Jamming” (Hong Kong) Contest (可口可樂奧瓶創作大賽) organized by Coca-Cola in February, 2008.

The winning design will be transformed into a 2-metre high Coca-Cola bottle and will be displayed at the Olympic Green in Beijing during the Olympic Games in August. As part of the winning prizes, Iris and Kelvin will be rewarded with free admission tickets for the Opening Ceremony and several matches.

A panel of seven judges have chosen the design by Iris and Kelvin as the champion from over 250 entries this year. Contestants were required to apply the tradition of arts, custom, literature, dramas and music of Hong Kong onto the Coca-Cola bottle in order to show the unique style and characteristic of Hong Kong.

Luk Tsz-yan, Iris and Kung Tin-wing, Kelvin are currently second-year students of BA (Hons) in Design in the disciplines of Advertising and Industrial & Product respectively at SD. Their wining bottle is inspired by “Cheung Chau Bun Festival”, the annual traditional event in Cheung Chau, and is fully covered by mini “Cheung Chau Bun” that has turned the bottle into a mini bun tower. Iris and Kelvin have also altered the Chinese characters on the bun from its traditional characters “Peaceful” (平安) into “Brave” (勇), “Smart” (醒), “Fight” (拼), “Go” (上) , and “Hong Kong” (香港), among others. All the newly selected Chinese characters symbolize the spirit and hard work of Hong Kong people. Iris and Kelvin have spent two full days to design and produce the mini bun tower. (To view the winning design, please visit the official website (in Chinese only) of the contest: http://www.icoke.hk/coke_bottle2008/swf/index.jsp )

About School of Design
The Hong Kong Polytechnic University School of Design is the pioneer and sole provider of design education at tertiary level in Hong Kong. Since 1963, SD has graduated world-renowned visionary designers in various disciplines, including fashion designer Vivienne Tam, Oscar-winning animator Mr Raman Hui, founder of international luxury jewelry brand Qeelin Mr Dennis Chan, and Partner of Kan & Lau Design Consultants Mr Freeman Lau BBS. SD was consistently ranked one of the Top 60 design schools in the world by BusinessWeek magazine. The School is located in the world-class city of Hong Kong that has a unique blend of Eastern and Western influences. On campus, the School plans to move in to the new Innovation Tower designed by renowned architect Zaha Hadid by year 2011/2012. For more information, visit http://www.sd.polyu.edu.hk/.

Press Contact
Rennie Kan
Tel     (852) 2766 5454
Email  rennie.kan@polyu.edu.hk