「你今日飲咗未﹖」(Have you drunk it today?)
This campaign is just one of the many cases studied in ‘我地廣告’ (translation: Our Ads), a book on local advertising culture by KC Tsang, Discipline Leader of our Advertising Design programme and veteran advertising creative. It features interviews with nine creative gurus who share with us the changes in the industry throughout the years. This is a slogan from Yakult that most Hongkongers have been hearing for decades that brings back memories from its humorous TV commercial series based on interesting moments of our everyday life.
Available in bookstores.