DesignSmart Research: Matching the Skills, Knowledge and Capabilities of Designers to the Expectations and Requirements of Employers

The Hong Kong Polytechnic University School of Design and Department of Management and Marketing announced the final report on the DesignSmart Research Project which was jointly conducted with local design-related industries and associations aiming to evaluate any possible discrepancies between the supply of and demand for design manpower in the design industry in 2008.

An analysis of the supply of and demand for manpower resources is an important step in understanding optimal manpower matching for any industry. Through the research, the collaborators examine the respective needs and wishes of designers and employers, in particular the career development and training needs of the design profession. In addition, with regard to the close economic relations between Hong Kong and the Pearl River Delta (PRD) region, it is examined if Hong Kong design industries can further capitalize on their design capabilities and competitive edge to export their design services to the PRD region. In so doing, the research aims to understand the current situation concerning the uses of design services in the PRD region.

Download the Report:
DesignSmart Research Project Final Report 2008 [PDF, 469KB]



Appendices (Hong Kong) [PDF, 775KB]


Appendices (Chinese Mainland) [PDF, 419KB]


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DesignSmart Research Project Report 2008 -
Matching the Skills, Knowledge and Capabilities of Designers to the Expectations and Requirements of Employers

Preface
This report presents a summary of the key findings of the “Matching the Skills, Knowledge and Capabilities of Designers to the Expectations and Requirements of Employers” study, which was jointly conducted by the Department of Management & Marketing and The School of Design, The Hong Kong Polytechnic University with funding support from the DesignSmart Initiative, Innovation and Technology Commission.

In this report, we elucidate the background and objectives of the study. We then describe our research approach and methodology. Following this, we present the key study findings; specifically, the findings on: (1) the discrepancies between demand for and supply of manpower in the design industry, (2) the needs and wishes of design professionals and their employers, (3) the career development and training needs for the design profession, and (4) the situation regarding the use of and the need for design services in the Pearl River Delta region. Based on the findings, areas of improvement for manpower matching in the design industry are recommended. Finally, we make some concluding comments.

We would like to take this opportunity to express our gratitude to the funding party, project collaborators, participants in our focus group study and respondents to our survey study, project advisors and project team members for their continuous efforts and participation in the study.


Dr. Eric Ngai
Principal Investigator & Associate Professor
Department of Management & Marketing
The Hong Kong Polytechnic University