Hoi Yi SIN

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Sin Hoi Yi, Shy

The Hong Kong Polytechnic University
Advertising Design Year 4, Student

Shy is shine.

@sinhoiyishyy @filmsoshy

Projects

"Temperature" retain "speed"






Young people desire to be artistic and unique. The trend transformed to pursue unique product. Handicrafts become popular. Handicrafts have their story behind and including the mood of handicraft makers. The consumers buy the handicraft products, it means that they perceived the value of it. The consumers would like to communicate with the makers during purchasing. It is just like they are homogeneous people and having a linkage between them.

年輕人嚮往成為獨特的一群,因手作的獨特性強,手作漸漸變成受歡迎的風氣。每件手作產品背後都有它的故事與手作人的心思,客人的支持就是對手作人的肯定,認同手作產品背後的意念。在手作展中,客人與店主實實在在的溝通中是一般連鎖店不能媲美的,手作令人聯繫上,就如找到一個同類人。

Supervising Tutor:Vincie Lee

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