MagniFood is aiming at promoting food value in a more understandable way, letting users to make a more appropriate and reasonable choice of purchase. Food scoring system integrated the affection of food production process, and categorise them into four aspects, which are environmental, economical, ethical and nutrition.
When shopping in supermarket, aspects of food value and an average score is shown on MagniRack. Users could use it as a guideline or customize their rating of ratio in the app, MagniFood. Information and shopping suggestions will be provided according to users preference and behavior. MagniFood could provide a personalized shopping experience and help users become smart consumer.
MagniFood 致力於宣揚食品價值的重要性，改變以低價格作為招徠的營商風氣，讓消費者能在購物時作出更合適自己的選擇。MagniFood 的食品價值評分系統綜合了食品生產過程中所帶來的影響，並將其歸類為環境、經濟、道德及營養四項準則。