Pui Yan LO

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Lost Theories 迷失哲學

Life in Hong Kong is very hectic, we do not have enough time to take a rest. While running for their living, many of them may trip in the vortex of losing track, disappointments and frustrations. To ease these stressful psychological conditions, one must find a suitable place and time to spend time with themselves.he main concept of the advertising campaign is that one will keep being lost and frustrated untill totally escape from the reality. Solo travelling with Zuji allows one to switch venues and reorganise thoughts.

Supervising Tutor: Alan Kan

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