Cheuk Hin Peter LAM

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Adultology 男子成人學

"The topic of project is male masturbation. Male masturbation is a behaviour that we may do, we may discuss as a joke, we may hate. However, as a male, we never learn about it properly. I see masturbation as a starting point, from a boy to a man, which plays an important role in male sexual health.

Adultology is a creative campaign for TengaHK, a Japanese masturbation product brand. This campaign is not selling the masturbation cup, but the value of masturbation to Hong Kong male teenagers. The core belief of Adultology is that ""Being a man and masturbation is the same, both of them require learn and practice""."

Supervising Tutor: KC Tsang

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