Amelie received her BFA in the Hong Kong Academy of Performing Arts with a First Class Honor, major in animation and visual effect. She worked in digital content production industry for over seven years where five years stationing in Dubai, London and Beijing as project manager on visualization projects. While she was in Beijing, she tried to enrich her knowledge in different field by obtaining a Master’s degree on IT Marketing in Peking University. After the master’s degree study, she joined Creativity and Design Education Lab in School of Design in 2014 where she established great interest in the relationship of human behavior and creativity.
A Research on the Relationship between Knowledge and Risk-taking Behavior
About the Research
Creativity is a word that often mentioned in design industries and design education. Lots of scholars indicated that there are elements that make people “to be creative”. Risk-taking behavior is one of the key components that integral to creativity. It usually occurs when a person make decision by examining the probabilities of success or failure associated with alternative behaviors he may perform. This decision-making happens throughout the whole design process, people predominantly tend to retrieve information from their knowledge to decide whether to take risk or not.
However, Sternberg stated that “Knowledge can help, or it can hinder creativity”. It means that knowledge is a double-edged sword when facing creativity. People need it for starting to generate new ideas under the condition of knowing where they are. But at the same time, knowledge may impede creativity as they may satisfy with the existing knowledge and stop moving forward to seek for creative solution. This argument is more obvious when creativity is conceptualized as domain specific, especially, for the domains that need heavy knowledge support, such as architectural design.
Architectural design is considered as creative profession with complex working style that participants need to master knowledge and creativity at the same time. However, some studies about Architects show that there is loss of creativity in their daily work. Only six out of forty two samples consider themselves involving in creative process. The reason is that there are blocks to our creativity. Knowledge maybe one of the biggest blocks that make us avoid taking risk.
Johnson-Laird said, “Creativity represents a balance between knowledge and freeing oneself of that knowledge”. With years working with architects in an architectural visualization team, Amelie is highly interested in how architectural expertise finds the balance between knowledge and being creative. Therefore, the research objective is to gain deeper understanding on the relationship between knowledge and risk-taking behavior that both are either lead or impede architects to be creative.