Design management capability, Design and value creation, Design strategy, Design policy
Dr. Xihui Liu (刘曦卉)
Dr. Sylvia Xihui Liu has a good mix of academic and industrial experience. In Nov, 2011, she was appointed as visiting assistant professor, School of Design, the Hong Kong Polytechnic University, where she obtained PhD degree in 2010 supervised by Prof John Heskett. Before her PhD study, she was design manager of Nova Design, the largest design team who can speak Chinese in the world. And her consultancy service covers product design, branding and design strategy with a prominent list of clients, including Siemens, General Motor, Yamaha, Suzuki, Faw, Electrolux, BBK, Media, Konka, etc.. She achieved numbers of international design awards, such as IDEA, iF and Reddot.
She keeps a creed of research, “theory-building through empirical study,” and manages to balance academic research with industrial practice. Keep design management capability as research focus, she extends the topic to innovation capability of firm, industries and ecosystem, particular the changed paradigm from industry economy to knowledge economy. Her research outcomes not only include papers in top design journals, but also innovative business model of firm and industry, as well as design policy. Since 2013, She has been invited as adviser for developing national design policy of China related to Made in China 2025 and OBOR.
Refereed journal paper
Liu, S. X., Liu, H., & Zhang, Y. (2018). The New Role of Design in Innovation: A Policy Perspective from China. The Design Journal, 21(1):37-58. doi.org/10.1080/14606925.2017.1395167
Liu, Xihui and de Bont, Cees (2017) Barriers to Strategic Design: A Perspective from China, She Ji: The Journal of Design, Economics, and Innovation, 3(2), 133-145. doi.org/10.1016/j.sheji.2017.09.003
de Bont, Cees and Liu, Xihui (2017) Breakthrough Innovation through Design Education: Perspectives of Design-Led Innovators, Design Issues, 33(2): 18-30. doi.org/10.1162/DESI_a_00437
Liu, Xihui and Jun Cai (2016) Design Development in China: from 1949 to 2015, International Journal of Cultural and Creative Industries, 4(1): 62-72.
Liu, Xihui (2016), Innovation Design: Made in China 2025. Design Management Review, 27(1): 52–58. doi: 10.1111/drev.10349
Liu, Xihui (2017). A Conceptual Framework of Dynamic Design Management Capability, 2017 Design Management Academy Conference, Hong Kong Polytechnic University.
Liu, Xihui (2016). Design Awareness: Developing Design Capacity in Chinese Manufacturing Industry, Proceedings of DRS2016: Design + Research + Society - Future-Focused Thinking, Volume 3, pp1237-1252.
Koskinen, Ilpo. and Liu, Xihui (2013) Revolution brewing: where is design excellence in 2017? Proceedings of IASDR 2013, Tokyo, Japan.
Heskett, John and Liu, Xihui (2012) Models of developing design capacity: perspective from China, Proceedings of the DMI 2012 International Research Conference, Edited by E. Bohemia, J. Liedtka and A. Rieple, August 8-9 2012, Boston, USA.:225-238.
Liu, Xihui (2015) China Good Design: Paths of Innovation Design, Beijing: China Science and Technology Press.
Liu, Xihui (2015) Design Management. Beijing: Beijing University Press.
Chen, Qi and Liu, Xihui (2010). Design Management: Theory and Practice. Beijing: Beijing Institute of Technology Press.