Jörn Bühring

3 Years at PolyU Design
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Jörn Bühring

Academic Engagement: Dr. Jörn Bühring is currently engaged in advancing a research culture in Design Economies that is collaborative, innovative, and highly impact focsued. This collaborative approach brings academia, designers, and business stakeholders together to develop high-impact design knowledge, concepts, and solutions. To this end, Dr. Bühring is the convener of the School of Design’s Design Economies research theme; furthermore, he leads SD's Ignite Innovation program specifically aimed at fostering Industry-University collaboration through tailored program initiatives. Dr. Bühring lectures in products and services innovation, experience design, and entrepreneurship subjects at BA and Master degree levels, and acts as coach for Master students and their individual Capstone Thesis projects. Dr. Bühring is also a PhD Chief Supervisor.

Research Focus: Dr. Bühring's main research explores design foresight (futures thinking), vision and fiction techniques as emerging thought-processes within Strategic Design and Management. A full member of the "World Futures Studies Federation" (www.wfsf.org), Dr. Bühring has conducted futures research in, e.g. luxury hospitality (2020), and omni-chanel retail (2020). With focus on the Financial Services sector as a core pilar of the economy, he leds several design project initiatives that explore wealth management futures from Millennial perspectives (2020, 2030). Engaigng with experts from industry and academia, Dr. Bühring's most recent study was based on Delphi techniqes to explore preferable futures into Wealth Management and Private Banking to the year 2030 (Greater China). The body of work is evoling, currently exploring animatied futures concepts (2030).

Dr. Bühring's research focus also addresses human-centred value innovation with emphasis on user, consumer and prosumer engagement propositions. An area of specific interest is experiential consumption, memorable experience constructs and dimensions, and designing experience co-creation concepts involving stakeholders within the experience economy.

Dr. Bühring's professional background, international work experience, and academic qualifications in Corporate Management, Business Innovation, Marketing and Brand Development have exposed him to various industry, company and project initiatives that include innovative start-ups, new business formations, and new market entries. As a global citizen, Dr. Bühring has worked across a wide range of global brand icons (e.g. Bang & Olufsen), organizational cultures, and geographic locations, having lived and worked in key markets such as Germany, United Kingdom, Hong Kong, Malaysia, Australia, and the United States.

Dr. Bühring holds a B.A. (equivilant) in Hospitality Management, an M.B.A. (VU) majoring in Entrepreneurship and Innovation, and a Ph.D. in Business and Consumer Engagement Innovation from Swinburne University of Technology.

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